Journal

How Customers Research Brands Has Changed in 2026 (and How They’re Doing It)

Performance marketing news
5 days ago
Read time: 14 minutes

How Customers Research Brands Has Changed in 2026 (and How They’re Doing It)

There's been lots of changes how customers research eCommerce brands in 2026. Jack Henry, Senior Client Strategist at Herd, shares how they're doing it.

Read More

How Customers Research Brands Has Changed in 2026 (and How They’re Doing It)

How Customers Research Brands Has Changed in 2026 (and How They’re Doing It)

Jack Hendry

Jack Hendry Senior Client Strategist

How to Nail Upselling and Cross-Selling in Shopify

How to Nail Upselling and Cross-Selling in Shopify

Mark Claxton

Mark Claxton Senior Designer & Developer

Turning Browsers into Buyers: 10 Best Practices for Shopify Product Pages

Turning Browsers into Buyers: 10 Best Practices for Shopify Product Pages

Lee Bilsborough

Lee Bilsborough Development Director

Consistency is the Key to Growth for AI Enhanced Search

Consistency is the Key to Growth for AI Enhanced Search

Michael Bates

Michael Bates Head of Organic Media

Stop Building Funnels: Your Customer’s Shopping Behaviour Changed Years Ago

Stop Building Funnels: Your Customer’s Shopping Behaviour Changed Years Ago

Jack Hendry

Jack Hendry Senior Client Strategist

8 Core Principles for Effective Media Planning in 2026

8 Core Principles for Effective Media Planning in 2026

Jack Hendry

Jack Hendry Senior Client Strategist

The (Kind of) New Principles of Organic Media Planning in 2026

The (Kind of) New Principles of Organic Media Planning in 2026

Mark Preston

Mark Preston Performance Director

Two people talking with laptops

How do brands create trust in ecommerce?

Michael Bates

Michael Bates Head of Organic Media

From Planning to Performance: Lessons from Black Friday & Cyber Monday 2025

From Planning to Performance: Lessons from Black Friday & Cyber Monday 2025

Michael Bates

Michael Bates Head of Organic Media

Google Marketing Live: key takeaways

Google Marketing Live: key takeaways

Ashleigh Winter

Ashleigh Winter Senior Paid Media Manager