Journal

From Planning to Performance: Lessons from Black Friday & Cyber Monday 2025

Performance marketing news
5 days ago
Read time: 5 minutes

From Planning to Performance: Lessons from Black Friday & Cyber Monday 2025

Michael Bates takes a look at the state of play across eCommerce for Black Friday and Cyber Monday.

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From Planning to Performance: Lessons from Black Friday & Cyber Monday 2025

From Planning to Performance: Lessons from Black Friday & Cyber Monday 2025

Michael Bates

Michael Bates Head of Organic Media

Google Marketing Live: key takeaways

Google Marketing Live: key takeaways

Ashleigh Winter

Ashleigh Winter Senior Paid Media Manager

The loyalty blind spot: are marketers betting on the wrong generation?

The loyalty blind spot: are marketers betting on the wrong generation?

Jack Hendry

Jack Hendry Senior Client Strategist

Google’s Doubled AI Overview Visibility; is the Opportunity for SEO Smaller in 2025?

Google’s Doubled AI Overview Visibility; is the Opportunity for SEO Smaller in 2025?

Michael Bates

Michael Bates Head of Organic Media

Meta’s restricted categories update and what it means for your business

Meta’s restricted categories update and what it means for your business

Mark Preston

Mark Preston Performance Director

Wrapping up Meta’s 2025 Marketing Summit

Jack Hendry

Jack Hendry Senior Client Strategist

Someone typing on a laptop

How to import Shopify data to Google Ads for campaign optimisation

Chris Lambert

Chris Lambert Senior Paid Media Lead

Why Digital PR and Content Marketing should work together

Why Digital PR and Content Marketing should work together

Leah Archibald

Leah Archibald Senior PR & Content Executive

What are Advantage+ ads?

El'es Ferguson

El'es Ferguson Paid Media Executive

Berlin city skyline

German eCommerce: Localisation tips for largest EU market

Jo Silverwood

Jo Silverwood Head of International