Journal

Managing your Shopify Catalogue in an agentic era: What Google’s UCP means for your business

Shopify updates
10 days ago
Read time: 9 minutes

Managing your Shopify Catalogue in an agentic era: What Google’s UCP means for your business

Google and Shopify’s Universal Commerce Protocol marks a shift towards agent-led eCommerce. For brands, success will depend less on signals and more on structured, factual product data that AI agents can trust.

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From Planning to Performance: Lessons from Black Friday & Cyber Monday 2025

From Planning to Performance: Lessons from Black Friday & Cyber Monday 2025

Michael Bates

Michael Bates Head of Organic Media

Google Marketing Live: key takeaways

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Ashleigh Winter

Ashleigh Winter Senior Paid Media Manager

The loyalty blind spot: are marketers betting on the wrong generation?

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Jack Hendry

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Google’s Doubled AI Overview Visibility; is the Opportunity for SEO Smaller in 2025?

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Michael Bates

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Meta’s restricted categories update and what it means for your business

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Mark Preston

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Wrapping up Meta’s 2025 Marketing Summit

Jack Hendry

Jack Hendry Senior Client Strategist

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How to import Shopify data to Google Ads for campaign optimisation

Chris Lambert

Chris Lambert Senior Paid Media Lead

Why Digital PR and Content Marketing should work together

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Leah Archibald

Leah Archibald Senior PR & Content Executive

What are Advantage+ ads?

El'es Ferguson

El'es Ferguson Paid Media Executive

Berlin city skyline

German eCommerce: Localisation tips for largest EU market

Jo Silverwood

Jo Silverwood Head of International