Herd named Best eCommerce Agency of the Year

We marked another incredible milestone for the agency as we were named Best eCommerce Agency of the Year (up to 35 employees) at the 2025 eCommerce Awards. 

Managing Directors Gareth Allen and Tim Powell were in attendance at The O2 in London as we picked up the accolade last month. 

The award is testament to what Herd has achieved over the past 13 years – and another key moment in an exciting 2025. 

We won Collaborative Campaign of the Year award at the 2025 UK Paid Media Awards back in March, and recently achieved Shopify Premier Partner status. 

Gareth and Tim were joined by PDH Sports Operations Director Lisa Hargrave for the eCommerce Awards ceremony, a fitting moment given the success of our Shopify migration and paid media strategy for the racket sport specialists. 

But it was the consistency of our results-driven work across all our partners that earned us this recognition, from helping Chilly’s move to Shopify Plus while improving paid media performance, to re-launching Hairburst on Shopify and delivering record-breaking conversion rates. 

And, of course, it wouldn’t be possible without the dedication and ingenuity of our fantastic team of experts, across Shopify development and performance marketing.

Managing Director, Gareth Allen said: “I’m proud of all the team at Herd and what we’ve achieved over the last 13 years, along with the incredible results we deliver for our brand partners! A huge thank you to all of our customers who have supported us along the journey, and a special shout out to Lisa from PDH Sports, who attended the awards with us, and Shopify, our eCommerce platform of choice." 

What are the eCommerce Awards? 

Run by eCommerce Expo, the UK’s biggest eCommerce event, the eCommerce Awards take place in annually in London and bring together some industry’s leading minds. 

Launched in 2007, the awards aim to recognise commitment, creativity, passion, and innovation in the online retail space. 

The awards are independently judged by some of the industry’s key players, with the 2025 panel including the likes of Kirsten Humphrey, Heineken UK’s Head of eCommerce, and Harrods eCommerce Category Manager, Vikki James. 

There’s more to come! 

Congratulations to everyone shortlisted and all the winners at this year’s eCommerce Awards, and thank you to our amazing team. 

We’re incredibly proud to be named as a winner at an event that brought together some brilliant agencies and showcased some fascinating work. 

We believe that this award is just the latest in a series of achievements for Herd, and we’re excited to see what comes next for us as we continue to grow. 

Check out some more of our case studies or get in touch if you’re looking to enhance your eCommerce offering.