- Performance marketing news
- Read time: 15 minutes
Our herd of creatives push boundaries with their out-of-box thinking to achieve the best results and coverage for our partners.
What is link building?
Backlinks represent a vote of confidence from one site to another, indicating to search engines that they trust your content enough to refer their visitors to your site.
Securing quality, relevant links can have a positive effect on your search visibility. They can push your keyword rankings up, increase traffic to your website and ultimately contribute to an increase in revenue.
Not only this, but link building supports your brand awareness, creating advocates and increasing trust and loyalty with your customers.
It’s a tactic that shouldn’t be ignored in your overall digital marketing strategy.
Link building success stories
It’s all about quality over quantity. We’d rather secure a few really relevant, high quality links than hundreds of low quality links that aren’t going to turn visitors in to customers.
Our amazing team have secured coverage in hundreds of publications including, The Daily Express, HuffPost and The Independent among many others.
Pulling together your link building strategy
We work as an extension of your team to deliver a link building strategy that works for your brand.
First steps include reviewing your current backlinks. Do you have a healthy backlink profile? What does your link toxicity score look like? Who is linking to your competitors and not you?
We'll deep dive into your industry to find headlines that work and stories that are being shared in your sector.
Our link building tactics are split across three key areas:
Tactical link building
This is our bread and butter. Month-on-month we’ll look at tactics like finding unlinked brand mentions, fixing broken backlinks, and link intersecting with your top competitors.
Reactive link building
We’ll keep our ears to the ground, constantly checking the news to react quickly with quotes and expert opinions from our partners. We also monitor media requests, responding to journalist enquiries daily.
Creative link building
Working with our partners, we’ll ideate creative campaigns involving stories that add significant value, giving a reason for journalists to link back to your website.
"User behaviour signals are more important than ever and what better way to improve these than driving traffic from reputable, relevant publications."
Becky Allbones - PR & Content Manager
The tools that lead the way
Utilising some of the world’s leading platforms on the market means we have the right tools of the trade to deliver the best possible results for our partners.
On a monthly basis, we’ll review secured links and analyse their overall impact on your website.
A few metrics we’ll report on include: authority score, keyword rankings, overall search visibility and user behaviour signals, taking into account metrics like website visits, time on site and pages per session among many others.
Insights from our creative experts
Discover the latest industry insights and creative campaigns our herd can’t stop talking about.
- Performance marketing news
- Read time: 16 minutes
Get to know our partners
We’ve worked with some remarkable brands over the years to deliver successful link building strategies that have resulted in top tier coverage.