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Pulling together your link building strategy
We work as an extension of your team to deliver a link building strategy that works for your brand.
First steps include reviewing your current backlinks. Do you have a healthy backlink profile? What does your link toxicity score look like? Who is linking to your competitors and not you?
We'll deep dive into your industry to find headlines that work and stories that are being shared in your sector.
Our link building tactics are split across three key areas:
Tactical link building
This is our bread and butter. Month-on-month we’ll look at tactics like finding unlinked brand mentions, fixing broken backlinks, and link intersecting with your top competitors.
Reactive link building
We’ll keep our ears to the ground, constantly checking the news to react quickly with quotes and expert opinions from our partners. We also monitor media requests, responding to journalist enquiries daily.
Creative link building
Working with our partners, we’ll ideate creative campaigns involving stories that add significant value, giving a reason for journalists to link back to your website.