How we did it
With the cost of living being a hot topic, we thought it was a good opportunity to ‘test the water’ and see how much money could be saved if residents in hard water areas switched to softer water.
Data revealed how you could save on your shopping bills, utility bills, detergents, as well as appliance maintenance, and repairs.
We analysed this data and got to work on creatives. On the Harvey website, we developed an interactive map highlighting the savings in each hard water region of the UK.
Awareness content was also key to this campaign, so we planned and produced 10 blog articles that would be published in the 10 weeks leading up to the launch event.
Offline, we designed and created pull-up banners, flyers, and made sure we had all the branded materials needed for an event. This included a new gazebo, branded rubber ducks, and more merchandise.
We bridged the gap between offline and online by ensuring our print material had a QR code that could drive people to our onsite content, featuring our interactive map.
The event attracted 50,000 people, and it was great to see high levels of engagement with the Harvey stall. We ensured there were interactive elements so people could see the damage hard water has on household appliances and even our pipes!
The Yorkshire public were shocked and definitely more aware of the damaging effects of hard water (and how to prevent it) as a result of our campaign and attendance at the festival.