Search Engine Optimisation

We're a UK based SEO agency that delivers integrated strategies for eCommerce businesses.

We use search and market insights to deliver an integrated SEO strategy that produces meaningful growth.

Search is always changing – whether it’s new search features, generative AI, or ranking updates, growing visibility is critical to cost-effective growth.

Adapting to the search landscape with your business’ objectives in mind, we create holistic brand-led strategies that support organic growth.

Supported by our award-winning developers, our technical SEO experts ensure your site is optimised for search engines and users.

Combined with creative and actionable content, we lead clients in providing a best-in-class experience for their users. This is aligned with impactful Digital PR support, building authority, and proving our expertise and relevance across platforms.

SEO: what's involved?

Search engines – Effective SEO will see your business rank higher – therefore more prominently - on search results pages. Search engines need to understand what your business does, how well you support users’ needs, and whether you can be trusted with their users.

Technical SEO – We will ensure search engines can find, understand, and share your most useful pages with their users. We lead clients in creating and optimising an on-site experience that boosts traffic and user engagement.

Expertise and authority
- Using content and PR, we demonstrate clients’ expertise and authority in their respective fields. Creating engaging content and stories that speak to audiences, we prove clients are relevant, valued, and trusted.

You don't need another audit telling you what's broken. Our eCommerce scorecard tells you where to focus, and what we'd implement first. Complete the form to request your free review. 

Our eCommerce Scorecard is a lite audit of your store, scored out of 100 across four areas.

Presence: Your visibility in organic search and, increasingly, in AI answers.

Foundation: The technical health of the site that sits underneath your marketing.

Experience: What it actually feels like for a customer to shop on your website.

Reputation: What customers say about you once they've made a purchase.

What you'll receive:

  • Your overall score, across four pillars with the metrics behind them
  • How often AI search cites you compared to your competitors
  • Where your non-brand rankings are falling short, losing category share
  • What your review profile says about the parts of the journey you don't see
  • The first three things we'd fix, in priority order

Meet our SEO experts

Mike Bates - Herd Head of Organic Media
Michael Bates Head of Organic Media
Jack Hendry
Jack Hendry Senior Client Strategist
Mark Preston
Mark Preston Performance Director
Bradley Webster - Herd Senior SEO Lead
Bradley Webster Senior SEO Lead
Martin Wood - Herd Senior SEO Lead
Martin Wood Senior SEO Lead
Adam Brannon
Adam Brannon Senior Content Manager

Let’s talk SEO

Embark on your journey towards improved visibility and growth with our SEO team.

Start your SEO journey