Face the Future
Shopify Plus migration for the UK’s leading advanced aesthetic & online skin clinic
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- +36% Revenue increase
- +43% Transaction increase month-on month from launch
- +30% Sales increase
- +12,000 Sessions on launch day
Project overview
Following a successful migration to Shopify Plus, Face The Future are now challenging national retailers in terms of organic search visibility, customer sentiment, sales, revenue and conversion rates.
Our client can now really ‘face the future’ with ‘clear skin’ like confidence as their Shopify-optimised facelift says goodbye to the old ‘dull and sluggish’ website and a hello to the new ‘brighter, cleaner and clearer’ user-friendly online offering, future-proofing both their eCommerce performance and their customers’ advanced skin and healthcare care regimes.
These outstanding project outcomes resonate with Herd’s mission – Growing Shopify Giants from the brands that we partner with. This is the very reason Face The Future have chosen to work with Herd as their technical Shopify Plus expert team of developers and marketers.
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The brief
Increase B2C eCommerce traffic, sales and revenue through improving user experience whilst adopting the latest web development techniques. Face The Future also needed a smooth migration of existing customer data to support repeat and offline orders, as well as SEO to mitigate against any visibility decline.
Key objectives
- To manage a bespoke eCommerce migration from PrestaShop to Shopify Plus including new high performance site design and layout
- To improve site usability, organic search, conversion rates and most importantly, increase sales revenue
- To help the brand stand out in a saturated market with a site re-design focused on enhancing user experience and improved site functionality
How we did it
Our team of expert Shopify Plus developers crafted a bespoke Shopify Plus website design and theme using all of our high performance SEO friendly code.
This included a full site re-design, implementation of complex functionality such as custom Shopify filtering, advanced SEO, and a new mega drop-down navigation.
We designed a fresh news content hub to allow Face The Future to demonstrate their thought leadership, and skincare and beauty regime knowledge, to advise and guide consumers to the right product for their skin type.
Finally, we integrated reviews.io platform to help improve conversion rates through facilitation of trust signals from customer reviews of both the site and the products, with outstanding results and an impressive 96% recommendation and overall rating of 4.81/5 from almost satisfied 7000 customers.
Award-winning work
We were incredibly proud to secure four awards in recognition of our website build for Face the Future in 2021.
We won Best Website at the Northern Digital Awards and Best Health & Wellbeing, Personal Care & Beauty eCommerce at the eCommerce Awards.
We earned two titles at the Global Digital Excellence Awards; Best Global eCommerce Website and Best Global B2C Website.
We were also finalists in two further categories at the Northern Digital Awards, and reached the same stage in one at the UK Dev Awards.
Project highlights
Full site re-design retaining existing familiar branding but cleaner look and feel – user journeys based on analysis of Hotjar data.
Custom Shopify filtering on product listing pages. Shopify does not offer filtering of Product Listing Pages (PLP) out-of-the-box. Herd’s smart tagging app has allowed for the introduction of SEO friendly pages based on product attributes that was not possible previously.
To give a competitive advantage for long tail searches, we’ve included overrides via Liquid in combination with collection metafields. We match the selected tag against metafield data and then override key collection data mentioned above as well as images and content spots. This can be uitilised for as many tags as we wish to dynamically set filtered collection content.
We developed a custom mega drop-down navigation that includes selectable images and A-Z of brands. The A-Z brand uses Shopify product vendor functionality to keep the data always up to date, keeping website maintenance low.
Aggregation of blogs into a single content hub allowing Face The Future to showcase knowledge and advise consumers.
Custom integration to reinforce trust signals from positive customer reviews and improve conversion rates and visibility in SERPs (organic and paid search) - 6,792 reviews, 96% positive (rated 4.81/5).
