Shopify SEO

We're a Shopify Premier partner that provides integrated SEO strategies to grow your business.

We know the Shopify platform like the back of our hands. And we know how to create SEO strategies that will grow your business.

SEO is changing - your customers are discovering your brand in new ways. Search engines have more features than ever before. Generative AI is on the rise. And social search is the new norm.

If you're a brand on the Shopify platform, you need an agency who knows who your customers are, where they are searching, and how to get the most out of the platform to reach them.

Our team of designers, developers, technical SEOs, and content marketers are working in Shopify every day, and they know what's needed to make you perform within organic search.

We blend our experience of the platform with the knowledge of your landscape, and your business objectives, to create brand-led strategies that deliver organic growth.

Enterprise SEO strategy - driving revenue & rankings for automotive giant, Motorpoint

+19% Organic traffic growth YoY
+20% Growth in organic visibility

View case study

What makes a good Shopify SEO strategy?

Shopify is fast becoming the most popular eCommerce platform for brands in the UK. But it isn't without it's quirks... That's why you need an SEO agency who knows how to work around them.

Our approach to Shopify SEO combines our platform knowledge with a deep understanding of your business, audience, and objectives.

Here's how we set a Shopify SEO strategy:

1. Situation analysis

We start by getting to know you... We gather data from across the web, complete desk research, and much more. To truly understand your business, goals, and KPIs alongside your category and audience.

Taking all of this data we next start to assess how you perform, across multiple search engines and platforms.

We can then determine what the growth opportunity is.

2. Auditing

Taking all of the insights from our situational analysis, our team of SEO's, content marketers, designers, and developers will begin a series of audits.

We'll review your Shopify technical SEO approach (including your site setup, website architecture, and speed).

We'll review your content strategy and landing page experience, and how this engages your audiences.

We'll deep dive into your brand and it's relevance to your consumers, as well it's authority.

And we'll complete a review of any Shopify apps that you're using.

This auditing phase allows us to understand where you're in good shape, and where we need to make improvements to perform organically.

3. Strategy design

We can now move into designing the right strategy for your brand and your Shopify store, and we'll begin to form a plan of what channels and tactics we need to activate to deliver growth.

We understand every brand is different, and there is no one size fits all strategy. Our strategy will be built on helping you meet or exceed your business objectives.

You'll have access to an account team that could include technical SEOs, client strategists, content marketers, digital PRs, and Shopify designers and developers - depending on what we determine is the right approach.

4. Execution & iteration

We've now agreed a strategy and a roadmap that we will work towards, together.

We will align on ways of working, roles and responsibilities, how we will measure success and more. Your account team will be in regular communication with you as we make improvements to your Shopify store, and grow your brands organic visibility.

We'll propose experiments and optimisation opportunities on an on-going basis, as we understand what works for your brand, alongside new opportunities that arrive in your market.

Expect regular calls, meetings, and Quarterly Business Reviews, all in the name of delivering performance with the right Shopify SEO strategy.

"The team at Herd are really results driven which is super important to us... We have set KPIs that we need to hit by
channel and they’re really good at absorbing all of that information and
building campaigns that allow us to hit those targets."

Bryony Tagg Head of eCommerce & Performance Marketing, Chilly's

Shopify SEO FAQs

Is SEO on Shopify different to other platforms?

What makes a brand perform within organic search doesn't change based on the platform. However, to do SEO well on Shopify, you need an agency who truly understands the platform. Shopify has a rigid taxonomy and approach to URL structures (amongst other things), it has technical challenges that are quickly solvable if you know what you're doing, or if you have custom functionality to get around it (for example our indexable SEO filters). So while any SEO agency can advise on best practice, choosing a partner that knows the platform inside and out, does have it's advantages.

Can you help if another partner built my Shopify website?

Yes. One of the many benefits of Shopify is that it has a relatively standardised codebase and setup. This means that while we will need some time to get up to speed on your theme (alongside understanding your business) we can begin delivering SEO improvements for you quickly.

Can you support if we use a different Shopify development agency?

Yes. While we offer retained Shopify development services, we can also work alongside other Shopify development agencies.

We would work with you to define ways of working, and feed SEO opportunities into your development partners roadmap, where applicable.

How quickly can you start helping with my Shopify SEO?

We are proud of having a rigorous onboarding and strategy process that means we can get up to speed on your business quickly.

Once we've agreed a scope, onboarding can start.

What expertise do you have available to help?

We'll define the right organic media strategy to deliver growth for your business, alongside you. But we have a team of technical SEOs, content marketers, digital PR's, paid media specialists, Shopify designers, developers, and engineers, who are supported by our client strategists.