We fix Shopify's SEO limitations so your store can rank
The platform constraints we fix on every Shopify store.
Duplicate product URLs from collection pages
Shopify serves every product URL at /products and also from /collections/handle/products. The canonical tag points to the right place, but if your collections link to the wrong product URL, you are wasting crawl budget and internal authority on a page that will never rank.
We change this within your theme, making sure the product card template links to the canonical URL, and clean up any canonicalised URLs that Google is incorrectly indexing.
Variant URL strategy
Each size and colour of your products likely has its own ?variant= URL. Most variants do not need to be ranked, and can be consolidated under the primary product page. A variant with its own search demand, such as a particular colour or material has to earn the right for indexing, and can benefit from its own product content. We'll make these decisions with you, ensuring there is a purpose behind your variant indexing strategy.
Filtered collection pages can't rank
Shoppers search for attributes, be that a particular colour, material, or something else. Shopify's native filters generate parameter URLs that can't be indexed. Therefore that search demand is likely going to a competitor.
Our indexable filters for Shopify turn filters with demand into crawlable pages with their own title, headings, and copy. These pages can then rank within Google and LLMs, allowing you to capture traffic that you don't have the ability to tap into today.
Missing collections
Shopify has no category and sub-category hierarchy and therefore many brands tend to have collections missing from their store. We map collections to the searches your customers make, alongside the products you have available, to create a hierarchy and new set of collections that can rank and generate revenue.
App bloat impacting Core Web Vitals
Apps inject scripts across your store, many of which slow down your site and the code is left behind even once they've been uninstalled. We review the apps that are live versus the scripts in your theme, ensuring historic code is removed. We also leverage best practice website performance techniques to only load the apps required for a specific page, meaning an app used on your returns page isn't loaded and slowing down pages it isn't needed on.
International setup
Making the right decision between Expansion Stores and Shopify Markets, plus the right domain structure is an important one. We make sure whichever route you go down, your Shopify setup is to best practice. We make improvements to your hreflang setup, ensure international domains are indexed and ranking, and much more.
Incomplete structured data
Most themes output basic product structured data, meaning core elements of your product pages are not marked up for search engines and LLMs. We review your structured data and implement the changes to your Shopify theme, ensuring your brand, products and content are well understood by search engines and AI assistants.
