Performance Marketing

Performance Marketing

Marketing centred on delivering profitable, long-term, and incremental business growth.

Our team of Performance Marketing experts leverage years of strategic, technical, and creative experience to deliver continued growth for our partners.

We provide ambitious brands with bespoke digital strategies, prioritising getting the most out of their investment. Real competitive advantage stems from an informed strategic approach - knowing what not to do is as important as knowing what to do. A strategy is not a checklist of items, but a series of choices you make as a business to facilitate your success.

Gaining a deep understanding of your unique requirements is a priority for us. We get under the skin of real business challenges that influence, and are influenced by, marketing activities. From product and service offering, to supply chain and competitive threats, to environmental conditions; putting marketing in the context of wider business and category performance means our Digital Strategies are designed around your business, not our agency.

Our accomplished team combines network agency experience – working for some of the world’s largest brands – with independent agency spirit and agility. Your account team will be assembled according to your needs, bringing together the best of our data, technology, creativity, and executional capabilities.

An integrated and direct-to-analyst access model means that we foster genuine collaboration across our teams and services. Our expertise across a variety of marketing channels, including Paid Media, Content, Digital PR, and technical SEO, is underpinned by our proprietary technologies, such as Parity®, and supported by in-house Performance Development.

Performance Marketing: what’s involved?

Strategy – This is the ‘why’ behind the choices we make as a business. Why this category, why this product or service, and why this audience. Supporting you in defining that strategy allows us to translate those ‘whys’ into practical, deliberate digital marketing activities that move you closer to success.

Data & technology – In digital marketing, AI and machine learning are levelling the playing field. However, true differentiation for businesses will come from how that technology is used to benefit actual customers. As well as engineering our own award-winning tools, we leverage the latest industry-leading software to deliver value for real people.

Creative – We’ll work with you to design, elevate, and distribute creative that is unmistakably you, cuts through the clutter, and elicits action and engagement from consumers. Audiences don’t see the ad platform, the budget, the account structure, or the page code – they see and experience the content. Creative is often undervalued, but typically the most important piece of the puzzle.

"Herd played an instrumental part in our international roll-out project into Germany, Belgium, Ireland and Netherlands, setting up our international domain structure, maximising our international SEO potential, and delivering over 400 hours of translation and localisation support."

Carey Winder Website & Search Manager, WED2B

Meet our Performance Marketing experts

Mark Preston
Mark Preston Performance Director
Mike Bates - Herd Head of Organic Media
Michael Bates Head of Organic Media
Jack Hendry
Jack Hendry Senior Client Strategist
Adam Brannon
Adam Brannon Senior Content Strategist
Ashleigh Winter - Herd Paid Search Manager
Ashleigh Winter Paid Media Manager
Bradley Webster - Herd Senior SEO Lead
Bradley Webster Senior SEO Lead
Martin Wood - Herd Senior SEO Lead
Martin Wood Senior SEO Lead
Chris Lambert - Herd Paid Search Lead
Chris Lambert Paid Media Lead
Olly Green - Herd Content Lead
Olly Green Content Lead
Leah Archibald
Leah Archibald Senior PR & Content Executive
El'es Ferguson - Herd Paid Media Executive
El'es Ferguson Paid Media Executive

Performance Marketing insights from our Herd

Get to know our Herd of experts and read the latest marketing insights, from content and digital PR to SEO and paid media.

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Let’s talk marketing!

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