Role - Senior Paid Media Executive

Date:

April 2025

Closing Date:

Midday on Monday 12^th May 2025

Job title:

Senior Paid Media Executive

Department:

Performance Marketing

Location:

Hessle, East Yorkshire / Hybrid (Office & Remote)

Hours:

Full Time

Salary:

Salary in the region of £27,000 to £29,000 p.a. DOE, with great progression potential for the right candidate

What we'll offer

Benefits

• Bonus - we operate a company bonus scheme linked to personal and company performance against annual targets
• 25 days holiday - plus bank holidays, with the option to buy / sell up to 5 days' annual leave each year
• Enhanced leave - maternity & paternity
• Birthday off - to celebrate your special day doing whatever you like
• Hybrid working - because life isn't rigid, we're not either. To achieve a healthy work / life balance, we operate a hybrid working model allowing you to combine working from the office and remotely, inline with business needs
• Flexibility in start / finish times - based on our shift patterns (e.g., start early to finish early)
• Discounted gym membership - at 10 regional leisure centre locations, including access to Health Plus scheme, personal fitness support, café discounts, and free monthly online workouts
• Employee of the month & annual champions - as voted by your peers to celebrate success and recognise achievements with a gift voucher reward
• Volunteering day - take a day off on us each year to support a charity, a local good cause, or community project of your choice
• Regular socials - including team lunches, games, quiz nights, movie nights, and the occasional trip to the pub to reflect on 'herd wins' during the month
• Lunch & learn - workshops led by external and internal speakers on a variety of topics from financial literacy, to health and fitness, and Herd hobbies and interests
• Discount scheme - exclusive discounts and rewards on over 30,000 brands, cinema tickets, and high street retailers
• Partner perks - from our amazing partners, with the occasional sample product
• National celebration days - making the most of local, national, and international days in the office with fun activities and themed lunches
• Work anniversary celebrations - celebrate annual work milestones with tasty treats
• Employee referral scheme - with a £1,000 bounty paid to the referring employee on successfully recommending new Herd hires
• Client referral scheme - with a 10% referral fee paid on successfully contracted new business

The role

To support our growing team we are seeking a skilled Senior Paid Media Executive to join us in crafting thumb-stopping advertisements for clients across a range of sectors and markets.

The Senior Paid Media Executive position will be the ideal role for somebody already working in performance marketing role with at least 2-3 years' experience and a proven track record delivering for clients.

You should have an inherent curiosity, willingness to learn and experiment. We are looking for a candidate with a good level of experience working one or even both of paid search (Google, Microsoft) and social (Meta, TikTok) – with training available to support in developing your knowledge of platforms you are less familiar with.

In this role, you will:

• Understand the objectives and KPIs of our clients' campaigns and use performance tracking and reporting to analyse performance
• Proactively identify areas of improvement or optimisation opportunities to meet client goals
• Demonstrate a solid understanding of the structure, functionality, and integration of all platforms and tools used across Google/Bing ads, Meta and TikTok channels to maximise performance
• Conduct detailed audience analysis within Google and Meta, ensuring recommendations align with campaign briefs. Understand the ad formats and placements available across platforms and how to use them effectively
• Write ad copy based on audience segments and campaign objectives, ensuring ad extensions align with the brief and contribute to overall performance
• Confidently plan and implement campaigns, including creating complex tactical campaigns based on seasonal or other factors with minimal guidance
• Manage campaign budgets effectively, ensuring allocations align with objectives. Make adjustments based on pacing and client priorities
• Independently manage your time and tasks, recording activities in the appropriate platforms and flagging any capacity issues or delays to your manager
• Analyse data to identify actionable insights, understanding how metrics interact and recognising external factors that may impact performance. Ensure reports are generated in the correct format and include relevant metrics
• Take responsibility for delivery on some smaller accounts, communicating professionally with clients via email and contributing to calls or meetings. Share plans with account managers to help develop key accounts
• Support with new business pitches by preparing reports and data in the required format and presenting them as needed
• Share knowledge with team members, keeping them up to date with changes and developments across all platforms
• Attend relevant training sessions to develop a wider understanding of the channels that operate within Herd, sharing learnings where appropriate
• Identify new opportunities within paid search channels, keeping up to date with the latest trends and developments to maintain best practices across campaigns
• Troubleshoot platform and campaign issues, liaising with platform representatives to ensure smooth resolutions and improved levels of service
• Share innovative strategies and ideas with the team to improve campaigns and strengthen performance
• Demonstrate advanced understanding of analytics platforms, including GA4, to evaluate campaign performance and provide actionable recommendations

Qualifications

Relevant qualification / degree or industry experience. Proven track record delivering high performing paid media strategies and campaigns for clients.

Requirements

• A minimum of 2 years of paid media related experience
• Experience with the Google Ads platform
• Excellent organisational skills – the ability to manage multiple projects and campaigns for our clients
• Capability to write effective ad copy and messaging aligned to campaign goals
• Advanced user of Microsoft Office suite including Excel and PowerPoint
• A good comprehension of commercial value and evaluating the success or failure of a project in business terms
• A flexible individual, comfortable in a dynamic, fast-paced environment
• Comfortable speaking with and presenting to both internal and client stakeholders

Nice to haves

• Experience of ad management in social media platforms such as META and TikTok
• Experience building reports in Google Data Studio
• Ad creative design experience e.g., Figma
• Experience working on B2C / eCommerce client accounts

Herd people & culture

Career progression

• Personal progression paths - linked to roles & responsibilities, with a clear progression plan. This may be vertically or horizontally, working towards your next promotion
• Training budget – attendance at conferences and having the right training materials is important. Herd invest in professional advancement with training budgets allocated for you and your team
• Weekly check-ins - with your manager to guide and support your development
• Quarterly 121s - formulating structured plans and objectives to work towards with your manager
• Annual performance reviews - completed in April, with remuneration linked to personal performance

Culture

• People & Culture team - to drive Herd initiatives, organise fun social events, team nights out, and charity fundraising
• Feedback & recognition - delivered through monthly shout-outs, and bi-annual 360 peer feedback
• Agency charity pledges - on an annual basis, and the opportunity for personal charitable work through our volunteering day scheme
• Industry awards - we're an award winning marketing & development agency. We encourage our Herd to submit their outstanding work for recognition. This often leads to celebrating at award ceremonies with partners
• Dream client list - we work with ethical brands that align with our core values. If there's a brand or sector you're aligned with, we can strive to work with them too

Work environment

• Autonomy & accountability - for your own work, with no micro-management. We put our full trust in you
• WFH office initiative - ensuring you're all set up for hybrid working when working from home
• Open plan office - out of town easy access from the A63, with dedicated conference / training rooms, kitchen and break-out rooms, shower room facilities, and dedicated parking spaces
• Culture days - to socialise with people you wouldn't normally work with and take part in fun team-building activities
• Choice of Mac or Windows laptop - depending on your personal preference and job role
• Industry leading software & technology - to optimise performance, and facilitate efficiencies in the workplace

About Herd

Collectively, we're experts in performance marketing, commerce, web design, development, and integrations, providing services for household names and growing brands all over the world.

What we are proud of: we are proud of our culture, delivering transparency and value for our clients which leads to long-term partnerships.

Our mission and vision: our mission is to empower our partners with solutions for growth to scale without limits. We deliver this through exceptional performance marketing, development, and consultancy services.

Our head office: based in Hessle, has recently been refurbished into a collaborative, open plan office environment. We have a great view of the Humber Bridge, and being just off the A63 makes commuting easy on office days.

Our team: composed of 25+ amazing individuals, our team is a great blend of personalities that gives us a unique, engaging, and fun environment.

Our team are fundamental to our success. This is why we invest in external training and mentoring. We're here to help you become the best that you can be, providing the support and opportunity to progress.

We love to celebrate individual and team successes together, with highlights such as employee of the month and our company bonus scheme.

Herd values & behaviours

One Herd: we operate as an extension of our partner's, promoting collaboration, plugging the gaps where they need our expertise

Futureproofed: we're nimble, think differently, and challenge the status quo. As thought leaders, we push boundaries and thrive on innovation, futureproofing our approach

Do the right thing: we're a straight talking, no-nonsense Herd. We do what we say we will, exceeding expectations along the way

In it together: we partner with ambitious brands that share our vision. Whatever success looks like, we're on the journey together

Sustainable growth: thinking performance for our partners, whilst considering our impact. We take a "you grow, we grow" approach

Ready to join our Herd?

Now is a great time to join our expanding team.

To apply, please send your CV, along with covering letter for consideration.

If you're the perfect fit for our Herd, we'd love to hear from you. Please get in touch for further information or to discuss the role and next steps in more detail.