A digital strategy is a roadmap to growing your business that identifies opportunities and prioritises marketing activities across different channels.
A digital strategy is a roadmap to growing your business that identifies opportunities and prioritises marketing activities across different channels.
It helps with planning a new website too – online is the heart of your marketing where your brand has the greatest influence and where you convert users into customers.
Website strategy
It is essential your website is built to support your marketing and its functionality and content is meaningful, relevant and engaging for different customer groups.
Informs an integrated marketing plan
Having a high-level strategy helps ensure marketing activities across channels work together effectively to engage different audiences.
Helps coordinate activity across teams
It’s important everyone working on your brand is on the same hymn sheet working towards the same goals – a strategy helps keep everyone aligned.
Our strategy process is iterative and we like you to be fully involved in the process through our discovery process and workshops.
The strategy will be developed in line with an understanding of where you are now, your business goals, strength of competition and opportunity.
As a trusted Shopify Partner, we've launched and optimised hundreds of stores. That said, we do still love to work with brands outside the Shopify platform and eCommerce sector. The long-term relationships we build transform businesses and grow ambitious brands...
