Role - Senior Content Specialist

Date:

March 2026

Closing Date:

Midday on Monday 23^rd March 2025

Job title:

Senior Content Specialist

Department:

Performance Marketing

Location:

Hessle, East Yorkshire / Hybrid (Office & Remote)

Hours:

Full Time

Salary:

Salary in the region of £28,500 to £33,500 p.a. DOE, with great progression potential for the right candidate

What we'll offer

Benefits

• Bonus - we operate a company bonus scheme linked to personal and company performance against annual targets
• 25 days holiday - plus bank holidays, with the option to buy / sell up to 5 days' annual leave each year
• Enhanced leave - maternity & paternity
• Birthday off - to celebrate your special day doing whatever you like
• Hybrid working - because life isn't rigid, we're not either. To achieve a healthy work / life balance, we operate a hybrid working model allowing you to combine working from the office and remotely, inline with business needs
• Flexibility in start / finish times - based on our shift patterns (e.g., start early to finish early)
• Discounted gym membership - at 10 regional leisure centre locations, including access to Health Plus scheme, personal fitness support, café discounts, and free monthly online workouts
• Employee of the month & annual champions - as voted by your peers to celebrate success and recognise achievements with a gift voucher reward
• Volunteering day - take a day off on us each year to support a charity, a local good cause, or community project of your choice
• Regular socials - including team lunches, games, quiz nights, movie nights, and the occasional trip to the pub to reflect on 'herd wins' during the month
• Lunch & learn - workshops led by external and internal speakers on a variety of topics from financial literacy, to health and fitness, and Herd hobbies and interests
• Discount scheme - exclusive discounts and rewards on over 30,000 brands, cinema tickets, and high street retailers
• Partner perks - from our amazing partners, with the occasional sample product
• National celebration days - making the most of local, national, and international days in the office with fun activities and themed lunches
• Work anniversary celebrations - celebrate annual work milestones with tasty treats
• Employee referral scheme - with a £1,000 bounty paid to the referring employee on successfully recommending new Herd hires
• Client referral scheme - with a 10% referral fee paid on successfully contracted new business

The role

We are seeking a skilled Content Specialist to join us in crafting thumb-stopping content for businesses across a range of sectors and markets.

The Senior Content Specialist position is the ideal role for somebody already working in a digital content marketing specific role with 2+ years' experience and a proven track record delivering for clients. You will report into our Head of Organic Search, and support them on continuing to build and deliver on our content proposition.

You should have an inherent passion for copywriting, a meticulous attention to detail, and demonstratable experience tailoring content that aligns with both brand and audience.

You will be managing and implementing strategies across multiple clients as well as sharing your knowledge when coaching other team members.

As an integral part of our integrated Herd, you will be required to collaborate closely with the wider performance marketing team, including SEO, digital PR, and paid media, as well as other departments such as Shopify development, and web design.

In this role, you will:

• Manage and deliver campaigns, content plans and copy to a high standard achieving required KPIs
• Ensure all clients have a clear content plan and tactics in place
• Manage client relationships and retain all assigned clients
• Identify, highlight, and propose key growth opportunities for assigned clients
• Identify and escalate any potential issues at the earliest opportunity
• Undertake research on-behalf of clients including keyword research, user persona development, buyer journeys, topic clusters and delivering content calendars
• Perform in-depth content audits, gap analysis, health-checks on client websites and feedback on issues with recommendations
• Plan, create, and amplify engaging content to a high standard that meets campaign objectives using relevant formats that target search intent
• Organise and run client meetings and contribute to and attend new business pitches
• Coach and develop Apprentices / Executives
• Lead the collaboration of other team members to deliver digital marketing campaigns effectively. Support the PR Team with effective press release writing
• Educate other teams on best practices and promote these principles
• Contribute to the development of Herd's content and social proposition
• Take part in weekly updates to be shared both internally and externally
• Demonstrate a solid understanding of using analytics platforms, including GA4 to assess the performance of content projects
• Independently manage your time your time and record it alongside tasks in the appropriate platform(s)

Qualifications

• Relevant qualification / degree or significant industry experience. Proven track record delivering high quality copy, content plans, and briefs for a range of clients and industries
• A minimum of 2+ years' content-related experience
• Excellent organisational skills – the ability to manage multiple projects and campaigns for brands
• Capability to write effectively for a variety of sectors and audiences
• Proofreading experience and the capacity to evaluate content effectively
• A comprehensive understanding of the influence of content on user experience
• Creativity - the ability to devise unique ideas that align with campaign objectives
• A good comprehension of commercial value and evaluating the success or failure of a project in business terms
• A flexible individual, comfortable in a dynamic, fast-paced environment and adept at communication at all levels
• A passion for content marketing is crucial, as is your readiness to delve deeply into client campaigns

Nice to haves

• A background in journalism e.g., NCTJ training or previous roles in journalism
• Ability to use analytics platforms such as Google Analytics and data to inform content plans and prioritisation
• Demonstratable experience working closely with other marketing practitioners particularly SEO, UX and CRO teams
• Basic knowledge of the Shopify eCommerce platform
• Experience working across different international markets
• Experience producing copy for regulated sectors such as financial services or law

Herd people & culture

Career progression

• Personal progression paths - linked to roles & responsibilities, with a clear progression plan. This may be vertically or horizontally, working towards your next promotion
• Training budget – attendance at conferences and having the right training materials is important. Herd invest in professional advancement with training budgets allocated for you and your team
• Weekly check-ins - with your manager to guide and support your development
• Quarterly 121s - formulating structured plans and objectives to work towards with your manager
• Annual performance reviews - completed in April, with remuneration linked to personal performance

Culture

• People & Culture team - to drive Herd initiatives, organise fun social events, team nights out, and charity fundraising
• Feedback & recognition - delivered through monthly shout-outs, and bi-annual 360 peer feedback
• Agency charity pledges - on an annual basis, and the opportunity for personal charitable work through our volunteering day scheme
• Industry awards - we're an award winning marketing & development agency. We encourage our Herd to submit their outstanding work for recognition. This often leads to celebrating at award ceremonies with partners
• Dream client list - we work with ethical brands that align with our core values. If there's a brand or sector you're aligned with, we can strive to work with them too

Work environment

• Autonomy & accountability - for your own work, with no micro-management. We put our full trust in you
• WFH office initiative - ensuring you're all set up for hybrid working when working from home
• Open plan office - out of town easy access from the A63, with dedicated conference / training rooms, kitchen and break-out rooms, shower room facilities, and dedicated parking spaces
• Culture days - to socialise with people you wouldn't normally work with and take part in fun team-building activities
• Choice of Mac or Windows laptop - depending on your personal preference and job role
• Industry leading software & technology - to optimise performance, and facilitate efficiencies in the workplace

About Herd

Collectively, we're experts in performance marketing, commerce, web design, development, and integrations, providing services for household names and growing brands all over the world.

What we are proud of: we are proud of our culture, delivering transparency and value for our clients which leads to long-term partnerships.

Our mission and vision: our mission is to empower our partners with solutions for growth to scale without limits. We deliver this through exceptional performance marketing, development, and consultancy services.

Our head office: based in Hessle, has recently been refurbished into a collaborative, open plan office environment. We have a great view of the Humber Bridge, and being just off the A63 makes commuting easy on office days.

Our team: composed of 20+ amazing individuals, our team is a great blend of personalities that gives us a unique, engaging, and fun environment.

Our team are fundamental to our success. This is why we invest in external training and mentoring. We're here to help you become the best that you can be, providing the support and opportunity to progress.

We love to celebrate individual and team successes together, with highlights such as employee of the month and our company bonus scheme.

Herd values & behaviours

One Herd: we're a team extension for our customer's, plugging gaps with seasoned specialists, and promoting collaboration. We're in it together.

Do the right thing: we're a straight talking, no-nonsense Herd, and we do what we say we will. No fluff, just practical support where it counts.

Future focussed: we're nimble, think differently, and drive real impact you can track, measure, and celebrate. When you win, we win.

Ready to join our Herd?

Now is a great time to join our expanding team.

To apply, please send your CV, along with covering letter for consideration.

If you're the perfect fit for our Herd, we'd love to hear from you. Please get in touch for further information or to discuss the role and next steps in more detail.