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Our approach to content marketing
We create content that works, leveraging the power of AI, while also ensuring the human element of content isn't lost. There’s a lot of content out there on the web, so getting seen in the digital space is more important than ever. Sitting down at the start of our partnerships to discuss individual KPIs, our expert team can tailor their content marketing tactics to drive results.
Building keyword rankings that are relevant and driving valuable traffic to sites is what we do day in and day out. Some of our content marketing services include:
Alongside our SEO technical and digital PR teams, we'll devise a content strategy that works for your brand, driven by data and updating you every step of the way.
Whether it's taking a look at your competition or analysing your site, we'll make data-led decisions using our audits at the very start of our partnerships.
It's about more than just research - our team will look for gaps in your current rankings and analyse your keywords to see any challenges and improvements.
From editorial content calendar creation and copywriting to blog strategy, we can take the hassle out of running your blog - allowing you to get the most out of it.
Existing content is a huge asset as it has built up value over time. Let's get the most out of those rankings by optimising on-site content to SEO best practice.
We're always looking out for new and exciting trends, allowing our content team to react to new updates, whether it's from the content industry or Google.
Need a new category creating? Or a new blog post? No problem - we have years of experience in creating SEO-rich content that will drive customers to your website.
Reporting and analysis
Based on KPIs set up at the outset of our partnerships, we will regularly report on and analyse performance to see what's working and what may need to be tweaked.
Training & workshops
Our team regularly delivers training and workshops for our partners, giving extra insight into the work we do and the content marketing industry as a whole.