
- Performance marketing news
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Content that works for the user, not just search engines - that's the Herd way.
Content marketing is about ideating, creating, and distributing valuable content that puts the user first. Targeting customers at all stages of their buying journey, content marketing ensures brands are visible at every touch point, turning customers into loyal brand advocates who buy time and time again.
Our content marketing team works closely with both the technical SEO and online PR teams to maximise the value of our tactics.
We create content that works, leveraging the power of AI, while also ensuring the human element of content isn't lost. There’s a lot of content out there on the web, so getting seen in the digital space is more important than ever. Sitting down at the start of our partnerships to discuss individual KPIs, our expert team can tailor their content marketing tactics to drive results.
Building keyword rankings that are relevant and driving valuable traffic to sites is what we do day in and day out. Some of our content marketing services include:
Our holistic approach means our content team works in collaboration with other channels to make the most of any strategy.
Adam Brannon - Senior Content Strategist