Content Marketing

Content that works for the user, not just search engines - that's the Herd way.

Performance marketing meeting in boardroom

Our award-winning team live and breathe content marketing. This isn't just a job for them, it's a calling.

What is content marketing?

Content marketing is about ideating, creating, and distributing valuable content that puts the user first. Targeting customers at all stages of their buying journey, content marketing ensures brands are visible at every touch point, turning customers into loyal brand advocates who buy time and time again.

Our content marketing team works closely with both the technical SEO and online PR teams to maximise the value of our tactics.

Our approach to content marketing

We create content that works, leveraging the power of AI, while also ensuring the human element of content isn't lost. There’s a lot of content out there on the web, so getting seen in the digital space is more important than ever. Sitting down at the start of our partnerships to discuss individual KPIs, our expert team can tailor their content marketing tactics to drive results.

Building keyword rankings that are relevant and driving valuable traffic to sites is what we do day in and day out. Some of our content marketing services include:

1.

Content strategy

Alongside our SEO technical and digital PR teams, we'll devise a content strategy that works for your brand, driven by data and updating you every step of the way.

2.

Content audits

Whether it's taking a look at your competition or analysing your site, we'll make data-led decisions using our audits at the very start of our partnerships.

3.

Keyword research

It's about more than just research - our team will look for gaps in your current rankings and analyse your keywords to see any challenges and improvements.

4.

Blog management

From editorial content calendar creation and copywriting to blog strategy, we can take the hassle out of running your blog - allowing you to get the most out of it.

5.

Content optimisation

Existing content is a huge asset as it has built up value over time. Let's get the most out of those rankings by optimising on-site content to SEO best practice.

6.

Industry insights

We're always looking out for new and exciting trends, allowing our content team to react to new updates, whether it's from the content industry or Google.

7.

Content creation

Need a new category creating? Or a new blog post? No problem - we have years of experience in creating SEO-rich content that will drive customers to your website.

8.

Reporting and analysis

Based on KPIs set up at the outset of our partnerships, we will regularly report on and analyse performance to see what's working and what may need to be tweaked.

9.

Training & workshops

Our team regularly delivers training and workshops for our partners, giving extra insight into the work we do and the content marketing industry as a whole.