eCommerce Scorecard

eCommerce Scorecard

Thanks for joining us at the Salesfire Summit '26. Looking to improve performance? Our eCommerce scorecard will highlight where you should focus.

High-growth brands choose Herd

Dock & Bay
Start Safety
Chilly's
PDHSports
Face the Future
Hairburst
R&R Country
Spitfire Audio
Ingatestone Saddlery

You don't need another audit telling you what's broken. Our scorecard tells you where to focus.

Our eCommerce Scorecard is a lite audit of your store, scored out of 100 across four areas.

Presence: Your visibility in organic search and, increasingly, in AI answers.

Foundation: The technical health of the site that sits underneath your marketing.

Experience: What it actually feels like for a customer to shop on your website.

Reputation: What customers say about you once they've made a purchase.

Each area has a series of metrics that build up to an overall score. With a headline number broken down into focuses you can base improvements on.

You may score well in one area, but poorly in another - vital insights on where to improve for revenue growth.

What you'll receive:

  • Your overall score, across four pillars with the metrics behind them
  • How often AI search cites you compared to your competitors
  • Where your non-brand rankings are falling short, losing category share
  • What your review profile says about the parts of the journey you don't see
  • The first three things we'd fix, in priority order

Some of what comes back won't be in our power to fix. On a recent scorecard, the single biggest opportunity was fulfilment causing one-star reviews - a warehouse problem rather than a marketing one. We shared this anyway. You'll get the same unfiltered treatment.

Get your scorecard

Once requested, we'll build it and share it via email. And for every request, you'll have a chance of winning a free Chilly's x Herd bottle.