Accelerating Chilly's performance with a Shopify migration

Download our Chilly’s case study to see how migrating to Shopify from their custom platform drastically reduced complexity, cost, and improved conversion rate

Overview


Partner

Chilly's

Industry

Reusables

Services

Design & Build Paid Media SEO

eCommerce platforms don’t need to be a pain. Chilly’s ditched a tangled tech-stack on a custom platform for a streamlined Shopify setup - saving time, money, and dev headaches. Download their story and see how you can make the switch too.

One of the downsides to a custom platform is how they can often slow a brand’s growth. Overly complex tech stacks, a lack of flexibility, and constant reliance on developers eat time and increase costs.

Switching to Shopify simplifies operations, reduces costs, and puts control back in your team’s hands - no developer needed for everyday updates.

Chilly’s, the brand behind those iconic water bottles, faced the same challenges. But, with Herd’s help, they moved to Shopify, streamlined their workflows, cut expenses, and refocused on growth through best-in-class Paid Media.

  • +30% Conversion rate
  • +112% Marketing Efficiency Ratio
  • -50% Total Cost of Ownership
  • -80% Dev costs

What’s involved in a Herd migration?


A Herd migration feels effortless - because that’s exactly how we build it. 

Our migration approach combines technical Shopify knowledge, with user experience best practices, supplemented by input from our SEO and Paid media teams. From Discovery to Launch, we take the guesswork out of Shopify migrations, meaning you can be confident in our plan.  

Discovery

Built around uncovering everything we need to know about your brand.  

The discovery process includes multiple layers, from assessing a brands technology stack and architecture, to creating website designs, through to prototyping solutions.  

The output from discovery is a signed-off project plan everyone can get behind.  

For Chilly’s, our discovery highlighted opportunities to consolidate their technology stack significantly, reducing technology costs and simplifying processes. 

Integrations

Our software engineering team are experts in Shopify Plus integrations. 

We work with partners like Klaviyo, Zendesk, Analyzify and Channable to name just a few – allowing data to flow seamlessly between your store and third-party apps, enhancing Shopify’s capabilities far beyond its built-in features. 

We build custom integrations, where required, including a Microsoft Dynamics integration for Chilly’s. 

We also complete any data loading, including products, customers, orders and more, where required. 

Theme & bespoke development

Our team of skilled Shopify developers bring the vision to life, ensuring eCommerce functionality from your existing platform is replicated, or improved on. 

A scrum framework is followed to ensure transparency and to promote regular comms with progress demonstrations. 

Quality control is at the heart of everything we do with testing completed during each sprint. 

Release testing & UAT

End-to-end release testing is completed to make sure our solution meets the brief. 

After this, we move into a UAT phase. 

During UAT we support your teams through regular check-ins, and a streamlined process for raising and addressing fixes in a timely manner.   

Launch

We work collaboratively across our development and performance marketing teams, as well as your key stakeholders to ensure a seamless go-live. 

But it doesn’t stop there – post-launch we make sure to include regular triage sessions and bug fixing. No stone is left unturned. 

Download the Chilly’s case study or book a meeting with our team - and claim a free limited edition Herd x Shopify water bottle while stocks last.  

Grab your copy of the Chilly’s case study

Fill in your details to download the full story, and claim your free limited edition Herd x Chilly’s water bottle.