Herd win Prolific North Marketing Award 2023

Our talented Paid Media marketing team were busy celebrating in Manchester last night after winning at this year's Prolific North Marketing awards for our recent Paid Search project for our partners at Motorpoint - one of the UK's largest car supermarket giants!

The annual Prolific North Marketing awards celebrate the very best in stand-out Marketing campaigns of the year, from Best small and large B2C and sector specific campaigns, to recognising team and digital marketing agencies across the UK. Across creative, digital, tech, media and marketing, these awards shine a spotlight on the region's world-class work and the people behind it. 

As a leading performance marketing agency in the area, we were keen to showcase one of our most recent outstanding Paid Media campaign which is now enjoying record breaking results for our partner, with great potential for future growth.

Shortlisted submissions & winners

Dozens of brands and agencies competed across 23 categories. We were delighted to learn in September that we had been shortlisted in two categories: 

🖥️ Best Large Budget Campaign of the year - Herd & Motorpoint solving the brand incrementality conundrum to drive record-breaking paid search results

🛍️ Best Use of Data and Insights - Herd & Motorpoint solving the brand incrementality conundrum to drive record-breaking paid search results - Winners!

We are over the moon to hear that our entry for Best Use of data and insights has been deemed the winning entry by the Prolific North judging team!

View the full Prolific North Marketing awards winners

Partner feedback

“One of the key reasons I came to Herd was to use their tech stack and some of their tools which allowed us to save money on paid search.

I'd highly recommend Herd and we'll absolutely be using Herd on an ongoing basis - I see Herd as a key part of our Marketing team in the future.”

Alex Howland, Digital Marketing Director, Motorpoint

Why we entered

Amidst the cost-of-living crisis, Motorpoint faced spiralling ad costs due to intense competition for high quality leads, as households restricted large purchase spending. We provided a completely innovative solution, conducting a comprehensive audit and devising a tailored paid search strategy that integrated our custom-built technology to drive incrementality.

In just 6 months, we achieved unparalleled results, surpassing targets by significantly reducing ad spend and wasted budget. Our campaign generated more quality leads and improved ad relevancy scores. Motorpoint couldn’t be happier with the outcome, as we drive higher quality leads at volume pushing sales to new record levels.

Our Paid Media performance strategists have positioned Motorpoint at the forefront of the automotive car retail sector, safeguarding their future nationally. 

Read more about this project in our Motorpoint Paid Search case study

Final thoughts

We are proud of the outstanding work our talented team of performance marketing experts to create innovative and impactful solutions to challenges faced by the businesses we work with, driving unrivalled results for our partners across the globe. Performance Director, Mark Preston expressed his delight at the award ceremony: 

"To win this prestigious award for Best Use of Data & Insights for our work with our partners at Motopoint is a fantastic achievement. I'm extremely proud of our Paid Media team, of the relationship they've built with Motorpoint and the outstanding work they've done over recent months to drive such outstanding results." 

This is why we're known in our area, and beyond for driving business growth, generating demand that converts, and we have our eyes firmly fixed on the prize of becoming the best performance marketing & development agency. 

Get in touch to help drive your business growth to the next level.