Paid Media

Build a positive return on investment by reaching the right people at the right time.

We partner with you throughout every stage of the customer journey to implement a paid advertising strategy that works for you – whether that’s raising brand awareness, engaging new customers, or enhancing your return on ad spend.

Our team is proficient in managing all Paid Media channels and our approach is tailored to suit every client, tapping into the channels that promise the most effectiveness to ensure your online offering reaches the right audience at the right time.

Paid Media strategy for performance exhausts manufacturer, Cobra Sport

+32% Sales
+42% Revenue

Paid Media: what's involved?

Audit - When we take on a new advertising account for analysis, we conduct a comprehensive audit customised for each platform. This not only helps us pinpoint opportunities within the account but also serves as a benchmark for tracking your account’s progress.

Audience - We primarily focus on your audience, blending signals, first and third party data, and demographics to fine-tune campaigns to your specific customers.

Implementation - Our team of experts utilise the latest Paid Media techniques, best practices, optimisations, and experimentation. Our detailed approach extends to objective-based ad campaign asset generation, ensuring we are serving personalised creatives to each user segment.

"One of the key reasons I came to Herd was to use their tech stack and some of their tools which allowed us to save money on paid search. I'd highly recommend Herd and we'll absolutely be using Herd on an ongoing basis - I see Herd as a key part of our Marketing team in the future. Huge thanks from all the Team at Motorpoint."

Alex Howland Digital Marketing Director, Motorpoint