Citrus Lime to Shopify migration
Citrus Lime handles your website, POS, stock and rewards on one license. Moving to Shopify means replacing those without losing a day of trade. We've done it end to end for R&R Country.
Retailers who trade online and in-store choose Herd
Why Citrus Lime retailers start looking at Shopify
Citrus Lime helped bring many retailers online, and allowed them to trade. The license is cheap, the EPOS works, and stock sits in one place. None of that is the question.
But their eCommerce platform is outdated. Merchandising functionality is limited. Improvements sit in a dev queue for months. A/B testing a new PDP layout is not an option. Your ability to trade the site harder and keep up with the market is hindered.
The cost isn't your license fee, it's the revenue left on the table.
Shopify puts those decisions back in your team's hands. Our job is to get you there with the website, shop, warehouse and customer data intact and ready for scale.
What's included in your Citrus Lime package and what replaces it on Shopify
Selecting the right technology partners to enable a seamless transiton.
Shopify replaces your Citrus Lime eCommerce platform, and from day one, you'll have an array of trading tools available that you don't have today. Make use of A/B testing, discounts, Shopify Flow and Markets, without the need for a developer for simple changes.
Shopify POS pro becomes your EPOS solution. Benefit from one catalogue, one customer record, and one stock number and position across your tills and website. Hardware, training and go-live are all part of the project.
BrightPearl was a recommended partner for the R&R Country Citrus Lime migration, but other providers are available too. We'll help you determine the right partner, depending on order volume and requirements.
As part of the migration we will ensure that existing balances and members are migrated across.
For R&R Country, Yotpo has been the solution to loyalty, due to it's seamless integration with Shopify. We also partner with other loyalty providers, and can help you determine the right fit for your rewards and loyalty program.
Your feeds, marketplaces and social channels can be natively integrated with Shopify during the migration. If you are running paid media in multiple different places, we'd recommend our feed management partner, Channable, for better feed customisation that you have within Citrus Lime.
No server or hosting costs, no upgrade projects or patches. Shopify ships hundred's of platform updates each year, and your team benefit from them with no additional costs.
Citrus Lime to Shopify puts merchandising back in R&R Country's hands
- +46% Organic revenue
- +6% Conversion rate
Let's be straight about the costs
A migration to Shopify isn't about cost comparison, it's about taking advantage of the opportunity.
Citrus Lime is a cost effective solution. A Shopify architecture that includes a seperate warehouse system alongside a select number of apps, will generally cost more per month.
But for most retailers with revenue ranging between £2m and £20m, the long-term revenue potential from a migration to Shopify outweighs the software cost line item.
Get more from your internal teams, benefit from being on a platform that is built for marketing, and get into a rhythm of making improvements to generate revenue.
For brands that are serious about making the move from Citrus Lime to Shopify, we're happy to support with a three year Total Cost of Ownership assessment, alongside a revenue forecast that maps out potential growth.
The Citrus Lime migration specifics
The learnings we've made when migrating brands from Citrus Lime
URL structure: Citrus Lime does not publish it's URL structure logic. We reverse engineered it for R&R Country, and built rules using our software engineering team that replicated the existing structure with over 90% accuracy. For the remaining URLs, we built a ruleset that ensured a seamless migration. Redirects were generated as standard, and signed off by our in-house SEO team before launch.
Customer and rewards data: Citrus Lime does not expose rewards data for its clients. But we built a workaround using custom scripts to extract the existing customers, meaning members kept their balances and their accounts after launch.
Shopify POS in-store: We installed and configured Shopify POS, specified the required hardware, and covered the failure cases that catch retailers out, including eSIM devices so the tills keep trading through a broadband outage. We ensured Yotpo was connected to POS, meaning customers could collect and use rewards in-store.
Warehouse move to Brightpearl: The move off Citrus Lime's bundled stock system happened in parallel with the build. We handled the data export and preparation for Brightpearl onboarding, and built a Shopify app that generates a stock picklist for the warehouse staff.
Data migration: We've built the migration scripts that allow us to move products, categories, content, customers, and orders from Citrus Lime to Shopify. These are platform specific and make a migration with Herd simpler than with a provider who's never had to work with the Citrus Lime platform.
Post launch: After a period of hypercare, we continued our relationship with R&R Country through a Shopify retainer. The site continues to improve week after week, with new features being launched to improve revenue, profit, and SEO.
What the project looks like
An approach built on over a decade of experience, migrating brands to Shopify.
We understand the nervousness that retailers have about a migration from Citrus Lime. Our migration process means you are in safe hands, with a team who've done it before.
Discovery: We start with an in-depth discovery process to understand your business, your requirements, and your objectives. We'll conduct stakeholder interviews with key members of the team, before a two-day discovery workshop. We prototype anything complex, including data extraction from Citrus Lime, so the technical specification is proven. You'll get high fidelity designs, alongside a project plan we deliver against.
Integrations and data load: Warehouse system selected and connected, POS configured, rewards and customer extraction run, product and content data loaded so that your Shopify website is built against real data.
Theme and bespoke development: Working in two week sprints with demos, running the project via ClickUp for complete transparency. Quality control and testing is conducted in each sprint so that sign-off process before go-live is smoother.
Performance marketing built-in: Our team of SEO, content, and paid media experts are involved throughout the project, helping make decisions that will benefit your revenue post live.
Testing and UAT: Our test scripts are run, and the site is reviewed by our team before handover. Your team then get time to review the website end-to-end, with triage meetings to discuss priorities before launch.
Launch and hypercare: Off peak DNS switch, SEO migration checks, paid media migration complete, before 30 days of hypercare for any reported bugs. We then move into a growth roadmap.
Shopify insights from our Herd
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Thinking about life after Citrus Lime?
Get in touch using the form below and we will come back to you to give you a view on scope, timings, and whether a move to Shopify is right for your business.
