The challenge
Crafter's Companion offer a wide range of papercraft, art, and colouring and needlecraft products for both budding creatives and experienced crafters alike.
They were experiencing many challenges with their existing platform. It was expensive, difficult to maintain, suffered from security and downtime issues, and wasn't driving sufficient revenue.
Our challenge was to design and create a futureproofed high-performance global eCommerce solution to maximise sales and revenue - all while maintaining a community feel to the site for loyal crafting fans across the globe.
A selection of key statistics from this project:
We proposed a complex SEO migration to Shopify Plus, with a bespoke OS 2.0 theme design and expansion across 3 territories - UK, EU, and the USA.
We also needed to integrate two existing brand micro-sites and create an immersive and engaging eCommerce experience for loyal crafters, with live integration with Crafters TV.
This approach would allow their global customer base to delve into the creative world of arts and crafts with ease. It would also provide a seamless and engaging community experience for crafting fans, with state-of-the-art commerce functionality to drive sales and revenue to a new level.
Objectives
Conduct a complex SEO migration from Magento whilst integrating two brand micro-sites (Spectrum Noir & Totally Tiffany)
Create territory expansion stores for the US and EU markets
Develop a custom Shopify Plus theme with design refresh throughout the site
Increase engagement and drive business through the new website, whilst maintaining a community feel for loyal customers
Integrate Crafter's TV & show scheduling functionality into the site to offer a 'watch live' and on-demand catchup experience for crafters. Also, provide commerce opportunities for CTV producers to personalise shows and upsell via the new site
Develop an easy to use and time-saving CMS functionality to allow efficient and effective content changes for Crafter's Companion staff
This has been one of our most challenging yet most rewarding projects to date. I have thoroughly enjoyed designing and developing this best-in-class website, implementing some unique features and functionality, and working with the team at Crafter's Companion.
The results are already starting to speak volumes. Our bespoke Shopify Plus global store is fully equipped to maximise the eCommerce potential and take an even bigger share of the lucrative crafting market.
