Performance Marketing

International expansion

Ready to start growing your global footprint? We've got you covered.

Our multilingual Shopify experts will develop a robust international strategy to maximise your eCommerce potential in new territories.

Man & woman exploring

What's involved with international expansion?

Branching out into selling overseas is one of the best ways to grow your business, but it can be complex.

To compete effectively in the global eCommerce marketplace, you need to understand the cultural and linguistic differences to build trust in your target audience and tailor your content to meet their needs.

When it comes to optimising your website for a global audience, it isn’t enough to simply translate your site content - you need a well planned international strategy to optimise your online presence for overseas audiences. This means localising the content to connect with your audience at a cultural as well as a linguistic level to gain their trust in your product and your company before they will buy from you.

There are six steps to creating a strong international strategy:

1. Competitor analysis & market research

2. International keyword research

3. Technical implementation - international URL structure

4. Content translation & localisation

5. Local UX/POS considerations - currency, payment, taxes, shipping

6. Global link building

Our approach to international expansion

We will guide you through every step of your journey to help you plan and execute your global expansion without the headaches. Our strategy will help grow your global footprint and your ROI in six steps:



Communicate with your international audience, reaching them on a personal level to gain trust.



Enhance the user experience for overseas customers, which in turn will drive traffic to your site.



Skyrocket your conversion rate optimsation and international sales revenue.



Develop your brand exposure, image and online visibility in new markets.



Gain better rankings in search engine results pages overseas.



Lower your bounce rates and outdo your monolingual competition.


Our think global, act local strategy will help you navigate the complexities of going 'glocal' to help you expand with ease! Let's talk about how we can grow your global footprint.

Jo Silverwood - Head of Translation & Localisation

growing shopify giants

Ready to go global?

Drop us a line, we speak your customer's language!

Tel: 01482 256300 Email:
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