Our expert Shopify developers migrated 3 separate domains for Germany, Netherlands, and Belgium onto one top level domain, with country specific sub-folder structure.
This international domain structure on a .com/de-de for Germany, /nl-nl (Netherlands), fr-be (French for Belgium) and /en-ie (Ireland) would benefit all territories by sharing link equity to improve rankings in search engines and enable internationisation and localisation of each store's content for each country.
Our team of native German, French and Dutch translators conducted multilingual keyword research by territory, collating a glossary of key terms in order to optimise on-page content in organic search in each country, and to ensure consistency in translation across each language.
We then manually translated and localised over 400 pages of store content into German, French, and Dutch, including everything from collection pages, branch directories and product pages, to primary content, and blog content, to improve the UX, trust signals and ultimately increase conversion rates in local markets.
Full site translation, localisation and accuracy was vital to our client as market research and our own experience tells us that potential customers are much more likely to convert for high value purchases when the site is translated into their native language.