Pet Industry Federation report 2026

Thanks for joining us at the Pet Industry Federation Event, hosted by Mintel. Download a copy of our report below.

With 57% of UK households now home to a pet, the pet care market continues to evolve - especially online.

Did you find what our Senior Client Strategist, Jack Hendry, had to say about the pet industry interesting?

Our Pet Sector Report explores the digital battleground for pet brands, revealing who’s leading the pack - and who’s playing catch-up.

From pandemic-fuelled spikes in “pet purchase” searches to the rise in pet adoptions, consumer behaviour is shifting fast.

This report is built on a mountain of search and shopping data, giving us the ability to drill into specific categories, behaviours or product areas on request - whether you're curious about dog food trends, hamster habitats, or anything in between.

Whether you're an established retailer or a rising challenger, the insights inside spotlight where the biggest opportunities lie in 2026 and beyond.

Get ready to discover:

- What the fastest growing pet food category is - rising by ~25% YoY

- Which brands are dominating social media

- Which challenger brands are in the rear view mirrors of established favourites

- What Taylor Swift has to do with pet ownership

And much more.

Want the full report?

Don’t be late to the park – fill in the form below and grab your copy!