Content Marketing

Content Marketing

Our proprietary approach to Content Marketing can take your brand to new heights.

We will implement a considered and balanced content marketing strategy to ensure your customers are targeted at all stages of their buying journey – and more importantly, come back time and time again.

Ideating, creating, and distributing valuable content that puts the user first is the backbone of our approach.

Using our proprietary approach to Content Marketing, Content360, we work in tandem with our technical SEO and digital PR teams to audit, create and optimise content.

We know users value a distinctive human touch. To put it simply - we create content that works for human beings, not just search engines, while understanding the importance of leveraging the growing power of AI.

Content Marketing: what's involved?

Research – Audits of your competition, your own site, along with keyword research will allow us to devise a data-driven content strategy tailored to your brand.

Implementation – We will execute our strategy through a host of methods from copywriting and editorial content calendars to blog strategy and creation, as well as monitor industry news to harness exciting new trends and educate our partners.

Optimisation – Your existing on-site content can also be boosted through our SEO expertise, while the analysis of KPIs set up at the outset of our partnerships allows us to report our results and tweak where necessary.

"The content Herd produced was second to none. They understood our goals from day one and made a tangible impact on our traffic."

David Hall Marketing Manager, Harvey Water Softeners

Meet our Content Marketing experts

Adam Brannon
Adam Brannon Senior Content Strategist
Olly Green - Herd Content Lead
Olly Green Content Lead
Leah Archibald
Leah Archibald Senior PR & Content Executive
Jo Silverwood - Herd Head of Translation & Internationalisation
Jo Silverwood Head of Translation & Localisation

Let’s talk Content Marketing

Take your first steps on the road to a visible and valuable content strategy.

Start your Content Marketing journey