Paid Media: what's involved?
Audit - When we take on a new advertising account for analysis, we conduct a comprehensive audit customised for each platform. This not only helps us pinpoint opportunities within the account but also serves as a benchmark for tracking your account’s progress.
Audience - We primarily focus on your audience, blending signals, first and third party data, and demographics to fine-tune campaigns to your specific customers.
Implementation - Our team of experts utilise the latest Paid Media techniques, best practices, optimisations, and experimentation. Our detailed approach extends to objective-based ad campaign asset generation, ensuring we are serving personalised creatives to each user segment.