Parity
Helping you save brand paid search spend, where no competition exists.
As AI revolutionises search, Google's Performance Max is redefining paid search campaign management with automation. But with great automation comes great risk - don’t let your brand’s budget go to waste.
We’re entering a new era of paid search, where rising media costs and Google’s AI-driven automation are reshaping strategies. Performance Max often optimises towards high-converting keywords, which can mean a significant portion of your budget is directed to brand paid search. But is paying for clicks on your brand name really worth it? And how much of that revenue is truly incremental?
At Herd, we’ve tackled these challenges head-on with our proprietary technology, Parity™. Parity tracks your brand keywords on Google, identifying when competitors appear in search results. If no competition is present, it alerts you - and can even automate the activation or pause of your brand campaigns accordingly.
Whether you operate across multiple locations, territories, or devices, Parity helps you optimise spend, redirecting wasted budget into more incremental opportunities. Or, when necessary, it ensures you’re ready to defend against competitors stealing your clicks. With Parity, your paid search strategy becomes smarter, more efficient, and truly competitive.
Parity wins Best Use of Data & Insights at the Prolific North Awards for Herd and Motorpoint
- +21% Savings in brand media spend
- -32% Cost per click reduction
Is Parity for you?
Wondering how your brand paid search is truly performing? Looking to drive greater efficiency across your media activity? If you answered "Yes" to any of these, Parity is here to help.
Unlock smarter decisions for your scaleup business with our expertise. Request your free brand paid search report today and discover how much you could be saving!
Let's talk paid search savings
Request your free brand paid search saving report today using the form below.
