Digital PR

Digital PR

We're on a mission to revolutionise Digital PR with innovative campaigns that drive results for your brand.

We will design a creative Digital PR strategy that is specific to your business and its needs, ensuring your brand is both visible and trusted, not only by users, but by search engines too.

Link building provides the backbone to our approach, increasing traffic to your website through high quality connections, but our incentive isn’t solely climbing search rankings – it's about putting your brand front and centre.

We work closely with our SEO and Content Marketing teams to maximise the potential of your website and ensure it is associated with expert, useful content.

Digital PR: what's involved?

Link building – Backlinks represent a vote of confidence from one site to another, so we start by boosting that confidence. After reviewing your current backlinks to determine relevant stories that are being shared in your sector, we seek unlinked brand mentions and fix broken links to optimise your website.

Coverage – We will also consistently monitor media opportunities that match up with your brand’s identity and goals, securing fresh coverage and links from high-end publications.

Campaigns - Creative campaigns produced in tandem with our partners will further enhance brand awareness by catching the attention of journalists, who will link back to your website in their articles.

"Herd played a vital role in the success of our campaign. Their presence and support at the Malton food festival was a huge boost."

David Hall Marketing Manager, Harvey Water Softeners

Our Digital PR experts

Leah Archibald
Leah Archibald Senior PR & Content Executive
Mike Bates - Herd Head of Organic Media
Michael Bates Head of Organic Media
Adam Brannon
Adam Brannon Senior Content Strategist
Olly Green - Herd Content Lead
Olly Green Content Lead

Digital PR insights from our Herd

Get to know our Herd of experts and read the latest performance marketing, eCommerce, and Shopify updates.

Let’s talk Digital PR

Take your first step towards boosting your brand awareness and coverage.

Start your Digital PR journey