Digital Strategy: what's involved?
Discovery – We will seek to learn everything about you and your business, how you operate, the market you operate in and your products. Understanding your customers – their habits and touchpoints - is also a priority.
Audit – Digging into the data and analytics, we will first carry out internal audits before building outwards. After overlaying with external factors such as market research and competitor analysis, we will have a detailed overview of your business and potential opportunities.
Strategy – Aligning with your required outcomes and based on the data we have constructed, we will develop high-level strategies that provide a roadmap for each marketing channel.