Digital Strategy

Digital Strategy

Achieve your unique business objectives with a tailored approach underpinned by data.

Our dedicated digital strategists and channel experts work with you to build integrated approaches that drive results.

Our strategists have the expertise to create a roadmap that blends the right channels, investment levels and messaging to reach your customers.

We understand the need to not only reach demand but create it as well.

Digital Strategy: what's involved?

Discovery – We will seek to learn everything about you and your business, how you operate, the market you operate in and your products. Understanding your customers – their habits and touchpoints - is also a priority.

– Digging into the data and analytics, we will first carry out internal audits before building outwards. After overlaying with external factors such as market research and competitor analysis, we will have a detailed overview of your business and potential opportunities.

Strategy – Aligning with your required outcomes and based on the data we have constructed, we will develop high-level strategies that provide a roadmap for each marketing channel.

"I knew that Herd would understand our brief because I’ve worked with them previously. If I need any SEO strategy, performance marketing strategy, generally, if I need any technical support as we build out our website, Herd will be the first team I call without a shadow of a doubt."

Claire Cooke Consultant, Oxford

Meet our Digital Strategy experts

Mark Preston
Mark Preston Performance Director
Jack Hendry
Jack Hendry Senior Client Strategist
Mike Bates - Herd Head of Organic Media
Mike Bates Head of Organic Media
Adam Brannon
Adam Brannon Senior Content Strategist
Martin Wood - Herd Senior SEO Lead
Martin Wood Senior SEO Lead
Bradley Webster - Herd Senior SEO Lead
Bradley Webster Senior SEO Lead
Jo Silverwood - Herd Head of Translation & Internationalisation
Jo Silverwood Head of Translation & Localisation
Ashleigh Winter - Herd Paid Search Manager
Ashleigh Winter Paid Search Manager
Leah Archibald
Leah Archibald Senior PR & Content Executive
Olly Green - Herd Content Lead
Olly Green Content Lead
Chris Lambert - Herd Paid Search Lead
Chris Lambert Paid Search Lead
El'es Ferguson - Herd Paid Media Executive
El'es Ferguson Paid Media Executive

Digital Strategy insights from our Herd

Get to know our Herd of experts and read the latest performance marketing, eCommerce, and Shopify updates.

Let’s talk Digital Strategy

Lay the foundations for an elite digital strategy to attain your business goals.

Start your Digital Strategy journey