Tim, Gareth and the team have been exceptional throughout, and the results have already shown the benefit for moving to Shopify Plus. In just 4 weeks since launch we have seen a tremendous increase in revenue.
Shopify Plus migration for the UK’s leading advanced aesthetic & online skin clinic
Face the Future









The challenge
Following a successful migration to Shopify Plus, Face The Future are now challenging national retailers in terms of organic search visibility, customer sentiment, sales, revenue and conversion rates.
Our client can now really ‘face the future’ with ‘clear skin’ like confidence as their Shopify optimized facelift says goodbye to the old ‘dull and sluggish’ website and a hello to the new ‘brighter, cleaner and clearer’ user-friendly online offering, future-proofing both their eCommerce performance and their customers’ advanced skin & healthcare care regimes.
These outstanding project outcomes resonate with Herd’s mission – Growing Shopify Giants from the brands that we partner with. This is the very reason FTF have chosen to work with Herd as their technical Shopify Plus expert team of developers & marketers.
Visit websiteThe results
A selection of key statistics from this project:
- +36% Revenue increase
- +43% Transaction increase MoM from launch
- +30% Sales increase
- +12,000 Sessions on launch day

Our approach
Increase B2C eCommerce traffic, sales and revenue through improving user experience whilst adopting the latest web development techniques.
FTF also needed a smooth migration of existing customer data (to support repeat orders / offline orders) as well as SEO to mitigate against any visibility decline.
Key Objectives:
To manage a bespoke eCommerce migration from PrestaShop to Shopify Plus including new high performance site design and layout
To improve site usability, organic search, conversion rates and most importantly, increase sales revenue
To help the brand stand out in a saturated market with a site re-design focused on enhancing user experience and improved site functionality
How we did it
Our team of expert Shopify Plus developers crafted a bespoke Shopify Plus website design and theme using all of our high performance SEO friendly code.
This included a full site re-design, implementation of complex functionality such as custom Shopify filtering, Advanced SEO functionality, and a new Mega Drop down navigation.
We designed a new News content hub to allow FTF to demonstrate their thought leadership and skincare and beauty regime knowledge to advise and guide consumers to the right product for their skin type.
Finally we integrated reviews.io platform to help improve conversion rates through facilitation of trust signals from customer reviews of both the site and the products, with outstanding results and an impressive 96% recommendation and overall rating of 4.81/5 from almost satisfied 7000 customers.
