Award winning Shopify Plus - eCommerce migration from PrestaShop

Completed in Completed in October, 2020

Project Overview

Migration to Shopify for one of the UK’s leading advanced aesthetic & online skin clinics.

Following a successful migration to Shopify Plus, Face The Future are now challenging national retailers in terms of organic search visibility, customer sentiment, sales, revenue and conversion rates.

Our client can now really ‘face the future’ with ‘clear skin’ like confidence as their Shopify optimized facelift says goodbye to the old ‘dull and sluggish’ website and a hello to the new ‘brighter, cleaner and clearer’ user-friendly online offering, thus future-proofing both their eCommerce performance and their customers’ advanced skin & healthcare care regimes.

These outstanding project outcomes resonate with Herd’s mission – Growing Shopify Giants from the brands that we partner with. This is the very reason FTF have chosen to work with Herd as their marketing partner & technical Shopify Expert.

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A selection of key statistics from this project

Revenue increase

Conversion increase

Sales increase

Sessions increase

The Brief

Increase B2C eCommerce traffic, sales and revenue through improving user experience whilst adopting the latest web development techniques. FTF also needed a smooth migration of existing customer data (to support repeat orders / offline orders) as well as SEO to mitigate against any visibility decline.

Key Objectives

  • To manage a bespoke eCommerce migration from PrestaShop to Shopify including new high performance site design and layout
  • To improve site usability, organic search, conversion rates and most importantly, increase sales revenue
  • To help the brand stand out in a saturated market with a site re-design focused on enhancing user experience and improved site functionality

How we did it

Our team created a bespoke Shopify Plus website using all of our high performance SEO friendly code.

Tim, Gareth and the team have been exceptional throughout, and the results have already shown the benefit for moving to Shopify Plus. In just 4 weeks since launch we have seen a tremendous increase in revenue.

Mark Till, Face the Future

Project highlights

Full site re-design

Full site re-design retaining existing familiar branding but cleaner look and feel – user journeys based on analysis of Hotjar data.

Custom Shopify filtering

Custom Shopify filtering on product listing pages. Shopify does not offer filtering of PLP’s out-of-the-box. Herd’s smart tagging app has allowed for the introduction of SEO friendly pages based on product attributes that was not possible previously.

Advanced SEO Functionality

To give a competitive advantage for long tail searches, we’ve included overrides via Liquid in combination with collection metafields. We match the selected tag against metafield data and then override key collection data mentioned above as well as images and content spots. This can be uitilised for as many tags as we wish to dynamically set filtered collection content.

Mega Drop Down Navigation

We developed a custom mega drop down navigation that includes selectable images and A-Z of brands. The A-Z brand uses Shopify product vendor functionality to keep the data always up to date, keeping website maintenance low.

News Content Hub

Aggregation of blogs into a single content hub allowing FTF to showcase knowledge & advise consumers. Integration

Custom integration to reinforce trust signals from positive customer reviews and improve conversion rates / visibility in SERPs (organic and paid search) - 6,792 reviews, 96% positive (rated 4.81/5)

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