Pet sector industry report 2026
Herd’s latest report analyses the digital landscape for pet brands.
Get the reportAs 62% of UK households now own at least one pet, the pet care market continues to grow – especially online.
With 1 in 3 postcodes in the UK having more dogs living in them than children and those who live in rental properties now granted the right to request a pet, pet eCommerce shows no signs of slowing down.
Our 2026 Pet Sector Report takes a deep dive into the digital landscape of dog food and accessory brands, showing which brands are gaining praise and which ones need more guidance.
The report has been compiled using a vast amount of industry research and eCommerce data, allowing us to explore why specific dog foods, wellbeing products, and accessories are performing well, and what this means for the whole industry.
Whether you’re an established pet brand or dog food challenger company on the up, our 2026 Pet Sector report shares where the biggest opportunities lie for the sector in the future.
Get set to find out:
- What brands have been the movers and shakers in the online dog food market
- How AI session revenue and non-AI session revenue compare against each other
- Why dog collagen has become an online trend
And much more!
Ready to download the report?
Just fill in the form and grab your copy of our 2026 Pet Sector Report!
