Pet sector industry report 2025

From pandemic-fuelled spikes in “pet purchase” searches to the rise in pet adoptions, consumer behaviour is shifting fast. 

Our Pet Sector Report explores the digital battleground for pet brands, revealing who’s leading the pack - and who’s playing catch-up.

This report is built on a mountain of search and shopping data, giving us the ability to drill into specific categories, behaviours or product areas on request - whether you're curious about dog food trends, hamster habitats, or anything in between. 

Whether you're an established retailer or a rising challenger, the insights inside spotlight where the biggest opportunities lie in 2025 and beyond. 

Get ready to discover:

- What the fastest growing pet food category is - rising by ~25% YoY

- Which brands are dominating social media

- Which challenger brands are in the rear view mirrors of established favourites

- What Taylor Swift has to do with pet ownership

And much more.