Chapter 8 Shop

How we did it

• Our design and development team were tasked with freshening up the Chapter 8 Shop website design whilst maintaining the core look and feel. We rebuilt the site from the ground up with the most up to date Shopify 2.0 framework. This allowed us to improve page load speed, accessibility, and the overall user experience.
  

• We completely rebuilt the vehicle finder tool in custom JavaScript to enable users to quickly search the chevrons that matched their vehicle specifics.

• Our Paid Search team introduced Google Display ads to target managed placements and contextual topics to generate brand awareness.

• We created specific remarketing audiences based on user journey and interaction with the website to ensure that we could recapture people who had visited the site but not converted.

• Our content experts created additional blog content to ensure that Chapter 8 Shop are seen as the authority in the marketplace for the latest industry updates.

• We optimised primary content to increase our share of voice for related searches across the UK, our team ensured that all content is written to SEO best practices and includes all of our target keywords.

• We created email campaigns to be sent out to all subscribers to update them on the latest Chapter 8 Shop news, new products and promotions to keep them at the forefront of the consumers mind for when they are in market to make a purchase.

• We also introduced email flows to drive sales and cross purchases to ensure that all consumers have the kit they need to ensure they are Chapter 8 compliant.

• We then set up lost and at-risk email flows to entice those who had not made a purchase from Chapter 8 Shop to come back to the site and make a purchase.

• We ensured that automated emails were set up to send out emails to reward those most loyal customers.

• To generate both brand awareness and new customers, we created test campaigns across LinkedIn targeting people by job functions, roles and job sectors to ensure that the ads were seen by the decision makers.