'Split Kits' Shopify launch revolutionises aftermarket VW camper van decals

Splitkits

Project Overview

Brandfixx are pioneers in the design, manufacture, and installation of modular vehicle graphics that create high impact branding for any size vehicle using their precision laser guided 3D scanning methodology.

Brandfixx approached Herd to design, build, and launch a new website to promote and sell a brand new product for the VW automotive aftermarket - Splitkits. Splitkits allows users to customise their VW camper vans with easy to install modular colour change kits.

The ‘Split kit’ provides a cost effective alternative to traditional paintwork and vinyl wraps, allowing you to modify the look of your camper vans with ease.

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Results

A selection of key features from this project:

OS 2.0 Theme For improved features & performance
Branding Including logo, colours & style guide
Split kit tool To preview your vehicle designs
Content SEO optimised site content

The Brief

The objective of the new website build was simple - create an engaging, easy to use tool for users to preview VW split kit designs before ordering.

The eCommerce experience following split kit preview needed to be user friendly, remove as many barriers to purchase as possible, and promote conversion.

Objectives:

- Design & build new website including brand & logo design

- Increase brand awareness

- Optimise performance (Shopify OS 2.0)

- Improve accessibility & UX

How we did it

Our Shopify designers and developers created a new Split Kits brand, logo, guidelines, and website Theme design
The new site was built from the ground up, with the most up to date Shopify OS 2.0 framework
Page load speeds, core web vitals, organic search best practice, accessibility, and overall user experience were baked into the new theme from the group up
Primary content was optimised to increase share of voice for related UK searches, using SEO best practice to target keywords and search intent

Brilliant Team at Herd! You can rely on them getting the job done. We've worked with them for years to help increase our online sales, alongside building our brand presence and implementing marketing strategies for numberous brands. The development team have really worked hard to make Split Kits come to life. Great working with the team at Herd!

Greg Saunderson, Managing Director

Project Highlights

1

Full site design & bespoke theme build

We created a sleek new design for the Split Kits brand, including new logo, colour palette, and brand guidelines.

2

Shopify Online Store 2.0 Upgrade

The new site was built using the latest Shopify OS 2.0 framework, unlocking associated performance gains and features.

3

Content optimisation

Hand crafted copywriting, ensuring the site copy targeted the right keywords and search intent for maximum organic search visibility.

4

Custom split kit tool

Development of a custom split kit builder, to preview your designs before adding to basket and ordering online.