Gareth, Tim and the whole team at Herd have been exceptional. They are an agency that really go above and beyond to help you succeed. We’re a new start-up brand and they’ve been really supportive in these early days to guide us and build a phenomenal e-commerce website on a limited budget. When you find an agency who will reply to your 9pm emails – you know they’re living and breathing your business right alongside you.
Cracking Christmas surprise with rechargeable sex toy company, Ricky.com
Ricky
Project Overview
In the year the global pandemic took hold, Herd worked with Ricky.com, a rechargeable sex toy company, to deliver a product PR campaign that would bring fun and frolics to the UK, just in time for Christmas 2020.
The unique offering, along with a playful press release helped secure 50 show-stopping backlinks in high quality publications such as LADbible, Metro, and The Sun.
Not only did the campaign boost the quality score of the website, but it also improved user behaviour signals, driving visitors to the site and ultimately, increasing revenue for the growing sex toy company.
Visit websiteResults
A selection of key statistics from this PR Campaign:
- +10,346 page views
- +2064 new users
- 50 high-quality backlinks
- +350 shares on social media
- +22,000 Sessions (Dec 2020)
- 9.5k Additional revenue (Dec 2020)
The Brief
Ricky.com was a start-up brand, eager to build brand awareness and increase the number of visitors to their site. With this in mind, our PR team put on their creative hats to produce a product PR campaign that resulted in some very impressive results.
Key Objectives
To deliver a campaign with a limited budget, securing high authority, relevant backlinks to a new (and very unique!) product - a Christmas cracker with a sex toy surprise.
How we did it
Our approach was to create a unique product that could be bought as a sexy surprise gift for a loved one – raising an eyebrow and a smile at Christmas time during the pandemic.
Once the idea was finalised, the company went away to develop a limited edition Christmas cracker with a cheeky sex toy surprise hidden inside.
A new product page was developed, describing the unique product including its key features and functionality to pull through product reviews. A supporting blog post was written to announce the product and our in-house development team updated the banner image on the homepage – you couldn’t miss this new and exciting product!
Next, we set our sights on creating stand-out product PR to promote the exclusive product. Our herd produced some enticing product photography and a tongue-in-cheek press release highlighting the strains of lockdown and why it was ‘time for a tug’ with Ricky’s brand new product for Christmas.
The release was syndicated out to a list of relevant publications, including journalists who have covered similar topics and publications that have categories on-site dedicated to ‘sex and relationships’.
It was then all systems go, responding to journalist enquiries to ensure we received the coverage the product deserved.
