In the year the global pandemic took hold, Herd worked with Ricky.com, a rechargeable sex toy company, to deliver a product PR campaign that would bring fun and frolics to the UK, just in time for Christmas 2020.
The unique offering, along with a playful press release helped secure 50 show-stopping backlinks in high quality publications such as LADbible, Metro, and The Sun.
Not only did the campaign boost the quality score of the website, but it also improved user behaviour signals, driving visitors to the site and ultimately, increasing revenue for the growing sex toy company.
Visit website