WED2B
Domain migration - Wedding Dress Factory Outlet to WED2B
Completed in Completed in May, 2017
Project Overview
WED2B are the largest bridal retailer in the Europe providing a no appointment ‘off the peg’ service to brides to buy beautiful and affordable wedding dresses that very same day.
In 2016 Herd were appointed to help with SEO and digital strategy. The brand wanted to achieve greater visibility in organic search to match their offline presence. Since then we have helped the brand consistently achieve and maintain top organic search positions for highly competitive keywords. We continue to provide regular input into the developing WED2B’s online proposition as the business expands internationally and towards ecommerce with click and collect.
WED2B outranked major competitors to achieve position 1 for wedding dresses within 9 months and Herd have successfully maintained their position since 2017, growing the brand footprint in search in the UK and in Europe.
Visit website- Client
- WED2B
- Services
- SEO
- Domain Migration
- Paid Search
- Internationalisation
- Strategy
Results
A selection of key statistics from this project
- +30
- positions in SERPS
- + 327%
- local search
- + 6,375%
- monthly visitors
The Brief
WED2B wanted help to achieve top organic search positions for competitive keywords like wedding dresses.
As the UK’s largest bridal retailer with over 26 stores WED2B wanted to rank in top positions for relevant keywords but were making slow progress. In a crowded sector, WED2B were unable to achieve organic visibility that matched their offline presence.
Whilst they had a fantastic offline proposition, they were not realising their online potential. They were outside of the top 50 results of Google UK for the majority of target keywords.


How we did it
Before engaging WED2B as a client, Herd undertook a detailed review of their performance to date.
Numerous issues that were severely hampering organic visibility were uncovered, such as poor site architecture that made it difficult for search engines to crawl the website. Furthermore, there was duplicate content, competing websites owned by WED2B, an indexed test site and a blatant violation of local search guidelines.
Based upon the findings and opportunities uncovered, Herd was confident that WED2B’s organic profile could be greatly improved. Because of this, we provided a forecast to meet the objectives set within a 12-month period.
Issues to tackle were prioritised from high to low. This ensured tasks that would provide the largest possible improvements to organic visibility were completed first. Unsurprisingly, much of the initial work was geared towards ensuring WED2B had an optimised website from a technical SEO perspective but this has expanded to extensively include content, international SEO and digital PR.
The primary objective, to achieve between position 1-3 for the highly competitive search term “wedding dresses”, was achieved within 9 months.
Quickly grasping the nature of our fast-moving business, Herd identified key areas that needed action to achieve our goals, lifting us to Position One for organic search phrases such as ‘wedding dresses’ within nine months. Placing us above companies such as David's Bridal, which has 300 stores in the UK, US, and Canada, and high street retailers Debenhams.
Mary Brandom, Website & Search Manager, WED2B
Project highlights
Ready to talk?
Looking for increased visitors, sales and revenue? We're here to help.
Find out how to drive measurable results with us, your growth partner.
Tel:
01482 256300
Email:
hello@herd.io
Get in touch
Looking for increased visitors, sales and revenue? We're here to help.
Find out how to drive measurable results with us, your growth partner.
Tel: 01482 256300
Email: hello@herd.io