In 2016, Herd were appointed to help with SEO and digital strategy.
WED2B wanted to achieve greater visibility in organic search to match their offline presence.
As the business expanded its brick-and-mortar store offering, ongoing consultancy was required to provide regular input in developing WED2B’s online proposition for ecommerce and click and collect functionality online.
The initial goal was to mitigate risks around a domain migration, ensuring WED2B outranked major competitors to achieve position 1 in Google for key terms in the bridal sector.
Herd achieved organic position 1 for 'wedding dresses' within 9 months of starting the project, and have successfully maintained this position since 2017, whilst growing the brands organic search footprint in the UK and Europe.Visit website