How we did it
Our development team built a new website design and build to meet the clients brief. The Liquid Vault brand identity had to be addressed from the outset, which gave us the freedom to push the boundaries of the proposition and align with the client’s ambitions. From here, we were able to create the website design concepts and once signed off we could then begin the development process.
The initial proposition of the brand was to feature “build a box” functionality, that would enable users to create a pick ‘n’ mix style bundle of alcoholic beverages and mixers. Although a Shopify app was utilised for the main functionality, the app had to be completely customised to seamlessly integrate within the website and the brand.
Prior to launch we needed to ensure that the paid search account was prepared. This involved setting up ads for different stages of the customer journey to ensure that we could meet business goals.
Search ad campaigns were created by performing keyword research to ensure that there was volume around brand and non-brand terms.
Once the keywords had been signed off by Liquid Vault, we moved on to create attractive and relevant ads with headlines and descriptions including USP’s, keywords and calls to action – ensuring that these ads were sent to the most relevant landing pages. Relevant ad extensions were used to give the ads more prominence within the search results.
We created and optimised A Google Merchant Center feed to ensure that Liquid Vault utilised the opportunities for free listings on Surfaces across Google and then ensured that this was linked to the Google ads account to push Google Shopping ads live.
The structure of Shopping campaigns was formed around the types of alcohol available on the Liquid Vault website.
To ensure we created brand awareness we introduced ads across the display network targeting those people who had recently searched for one of their competitors.
Monitoring performance and optimising based on data ensured that we were driving the right people at the right time to the website to improve ROI.