Conversion rate optimisation

Our brilliant CRO and UX team research, design and test changes to your website to achieve better results from marketing and create positive experiences.

Chris and Rebecca working on local search pages

Imagine if you could make more money from your eCommerce or brochure website simply by changing a few elements.

What's involved in CRO?

Our analytical team uses a range of methods and tools to analyse, test and learn how users engage with your website to then make recommendations that enhance user experience. This leads directly to higher conversion rates and more business. The team can also offer a UX audit as a heuristic evaluation of key pages in the user journey with actionable recommendations.

CRO activities include quantitative analysis with a study of analytics data and qualitative in using tools like heat mapping, mouse tracking, surveys and user testing to develop a hypothesis on which to conduct experiments.

This discipline of conversion rate optimisation helps us identify underperforming areas on a website either on an ongoing basis or as one-off projects. Based on our hypotheses we can conduct live testing on site based on different versions of pages or elements we’ve changed to determine which performs best.

Our approach to conversion rate optimisation

CRO is about getting higher returns from the marketing that drives traffic to your website. Even a small increase in conversion rate of one or two percent can have a positive impact on sales, revenue or leads.

1.

Analytics review

Comprehensive analysis of website on-page analytics with an output of recommendations and next steps to inform CRO campaign planning.

2.

Usability research

Having a good knowledge of your customers is important to understand and design for user behaviour. We will develop customer personas, understand their user journeys and different scenarios.

3.

Heat mapping & user testing

Qualitative analysis helps us understand the why behind consumer behaviour to acquire a solid understanding of the different journeys users may take on site. This can include heat mapping, mouse tracking and user testing.

4.

Competitor review

Review the websites of your competitors to discover features, functionality and other tactics present on their sites that could be applied to yours.

5.

Wireframing

Before we conduct a test, the proposed experiments or page variations on the site will need wireframing and building. These can be made as either clickable wireframes or high-fidelity mock-ups.

6.

UX design

UX design can inform the site’s design, structure and its content so a user can find what they’re looking for quickly and easily.

7.

Live testing

Our in-house Shopify experts will plan, set-up, launch and analyse A/B tests, split URL tests and multivariate tests allowing the winning combination to be implemented on site.

Button positions, better messaging, improvements to page layouts, and navigational changes on desktop or mobile devices are all simple changes to make your business more money.

Peter Orange - Digital Strategist