Quickly grasping the nature of our fast-moving business, Herd identified key areas that needed action to achieve our goals, lifting us to Position One for organic search phrases such as ‘wedding dresses’ within nine months. Placing us above companies such as David's Bridal, which has 300 stores in the UK, US, and Canada, and high street retailers Debenhams.
WED2B wanted help to achieve top organic search positions for competitive keywords like wedding dresses.
As the UK’s largest bridal retailer with over 26 stores WED2B wanted to rank in top positions for relevant keywords but were making slow progress. In a crowded sector, WED2B were unable to achieve organic visibility that matched their offline presence.
Whilst they had a fantastic offline proposition, they were not realising their online potential. They were outside of the top 50 results of Google UK for the majority of target keywords.
How we did it