Threadbare
Shopify - theme design, build & performance marketing
Completed in October, 2020
Project Overview
B2B pivot launching Threadbare direct to consumer
In 2020 Threadbare wanted to reduce its reliance on current relationships with outlets such as Next, ASOS and Debenhams and build a new ecommerce website to sell D2C, to build the menswear brand online and generate more sales. The project became more urgent as the global pandemic took hold, and the threat to the big high-street retailers took its toll. Herd pitched an innovative strategy with high performance website build and developed a multi-channel digital strategy, including ongoing SEO and paid advertising.
Visit website- Client
- Threadbare
- Services
- Theme design and build
- SEO
- Paid Search
- Email Marketing
Results
A selection of key statistics showing paid search campaign performance comparing month 1 to month 2
- -57%
- Cost Per Conversion (CPC) decreased
- +1217%
- Conversion value increased
- +1394%
- Conversions increased
- +176%
- Conversion rate increased
The Brief
The 4 main objectives for the client included:
- Launch Threadbare to sell clothing D2C on its own domain
- Increase business through the site long-term
- Build and grow brand and raise awareness online
- Develop strategy and launch marketing across multiple online channels
Our digital audit and competitor analysis highlighted key areas for development:
Technical Issues - Leading the integration of Shopify with the fulfilment and the product centre to work in real time, using Herd’s very own “herd skeleton framework” which provides the building blocks to deliver a high performance Shopify website.
Brand development - Ensure the brand was communicated consistently across channels and critically for the website to represent the brand.
Competing with own brand on reseller domains Grow visibility in organic and paid search for Threadbare brand terms online to compete with own products and categories on established domains that ranked well.
Multi-channel digital strategy - across all online channels whether delivered by Herd or inhouse.
Support for in-house - Focusing on brand exposure and high-quality coverage based upon competitor link analysis to identify opportunities to grow online and offline brand visibility.


How we did it
Leading the integration of Shopify with the fulfilment and the product centre to work in real time, using our very own “herd skeleton framework” which provides the building blocks to deliver a high performance Shopify website.
Project highlights
Ready to talk?
Looking for increased visitors, sales and revenue? We're here to help.
Find out how to drive measurable results with us, your growth partner.
Tel:
01482 256300
Email:
hello@herd.io
Get in touch
Looking for increased visitors, sales and revenue? We're here to help.
Find out how to drive measurable results with us, your growth partner.
Tel: 01482 256300
Email: hello@herd.io