Man pushing lawnmower in garden

F G Adamson & Son

Shopify platform migration with world-first Ibcos Gold integration for UK's leading garden machinery retailer

  • 4.9k Organic keyword rankings
  • +52% Page speed increase
  • 40+ Primary keywords in P1-3
  • 1,000,000 Organic impressions within 60 days of launch

Project overview

F G Adamson & Son approached us for our best-in-class integration skills.

We were required to build a new Shopify Theme with great performance, integrating directly with their machinery dealership software and parts engine (Ibcos Gold), whilst providing a great user experience for B2B, commercial, and retail customers.

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The brief

F G Adamson & Son required a complex build to create a performant eCommerce experience that delivered on several fronts.

Key objectives

  • Merge existing and into one platform
  • Easy lead generation using a brochure experience for commercial customers
  • Ecommerce for trade and retail customers
  • Inventory levels and pricing to be updated on Shopify, orders to be sent from Shopify and custom pricing displayed real time for trade customers
  • Migration of all data from existing custom platform to Shopify. Customer, products, category pages, and informational pages to be migrated to the new platform
  • The equity of existing websites to be carried over to the new platform, requiring a full managed SEO migration project
  • A bespoke theme that provides best-in-class performance, customisability across all pages, and a seamless journey for our retail, trade, and commercial customers

How we did it

Integration of machine dealership software

A custom integration to update inventory levels and pricing, and to provide Trade customers with trade pricing using Ibcos Gold, the UK’s leading machine dealership software for Agriculture, Groundcare, Horticulture, and Construction industries.

We’re proud to partner with Ibcos to bring Shopify to Ibcos Gold customers. This opens the door for Ibcos customers to leverage Shopify’s omni-channel platform, allowing dealerships to sell on Facebook, Instagram, eBay, Amazon, and many other platforms.

Bespoke Shopify theme

Creation of a high-performance Shopify Online Store 2.0 theme based upon our own 'Skeleton Performance Framework', providing the building blocks to deliver a high-performance, award-winning Shopify website.

The new theme is fully flexible, allowing custom pages to be created on demand in-house without the need for further development work.

SEO migration & strategy

Implementation of a careful strategy to merge pre-existing sites and into one single entity to cater for Retail, Commercial, and B2B customers.

Integration of part engine

Creation of services to allow ARInet to work seamlessly with Shopify. Custom functionality was built to allow Shopify to create new products on the fly, and to provide real time pricing.

"F G Adamson & Son have had the pleasure of working with Herd to migrate our two old websites into Shopify. We put faith in Herd to deliver and they did not disappoint. We are delighted with the outcome and are looking forward to an ongoing working relationship."

Will Vernon Ecommerce Manager, F G Adamson & Son

Final-worthy work

Our highly technical build for F G Adamson & Son saw us shortlisted as finalists at the 2022 Prolific North Champions Awards, earning deserved recognition in the Website Development Project of the Year category.

Project highlights

Integration of Ibcos Gold to Shopify, providing real time pricing, stock levels, and order synchronisation.

Custom Shopify filtering on product listing pages. Shopify does not offer filtering of PLP’s out-of-the-box. Herd’s smart tagging app has allowed SEO-friendly pages based on product attributes that was not possible previously.

Gain a competitive advantage for long-tail searches versus competitors. We match the selected tag on a product listing page against metafield data.

Using Herd’s smart collection content, override the key collection data previously mentioned as well as images, content spots, and page titles.

This can be uitilised for as many tags as we wish to dynamically set filtered collection content.

Aggregation of blogs into a single content hub allowing F G Adamson & Son to showcase knowledge and advise consumers.

Allow customers to pay a service bill directly through Shopify.

A custom migration of all existing data was created. This has saved F G Adamson & Son team several weeks of time creating products and informational pages.