The Brief
F G Adamson & Son required a complex build to create a performant eCommerce experience that delivered the following Objectives:
Merge existing buyamower.co.uk and fgadamsonandson.co.uk into one platform
Easy lead generation using a brochure experience for commercial customers
Ecommerce for trade and retail customers
Integration with ARInet: ARInet is a part and exploded diagram engine that allows our customers to order from our vast part libraryIntegration with Ibcos. Ibcos Gold is an enterprise Machine Dealer Management system. Inventory levels, and pricing need to be updated on Shopify, orders to be sent from Shopify and custom pricing displayed real time for trade customers
Data migration: Migration of all data from our existing custom platform to Shopify. Customer, products, category pages and informational pages need to be migrated to the new platform
SEO migration: The equity of our existing websites needs to be carried over to the new platform, we require a full managed SEO migration project
Bespoke theme: that provides best-in-class performance, customisability across all pages and a seamless journey for our retail, trade and commercial customers