Barbary Brothers launch legendary men's grooming site on Shopify that's a cut above the rest

<p>Barbary Brothers launch legendary men's grooming site on Shopify that's a cut above the rest</p>

Project Overview

Barbary Brothers wanted to launch a new website offering the finest men’s grooming products under one roof.

As a new business entering the world of online retail, they wanted to ensure a ‘right first time’ approach was taken and asked Herd to lead the way to grooming greatness.

Our design and development team took charge of building a custom Shopify Theme to offer the best user experience, with our performance marketing team creating a clear strategy to build brand awareness and sales through paid search and social media channels.

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  • £78.9K Revenue delivered via Shopify in the first 12 months
  • +772% Session growth on introduction of digital marketing
  • 100% Mobile friendly, with all pages passing the Core Web Vitals assessment on mobile

The Brief

This was a brand-new Shopify store with no brand identity offering us a blank canvas from both a development and marketing perspective.

The brief was to create and launch a new website from scratch targeting men who wanted to achieve a legendary look from top brand grooming products.


  • Create a new brand identity

  • Design, build & launch new website

  • Generate brand awareness

  • Grow conversions

How we did it

Established a brand identity and creative direction which was then interpreted into a modern, mobile first bespoke Shopify store.

An SEO friendly site structure was created to ensure that both users and search engines could reach any page of the site within a minimal number of clicks.

The client was guided through a fully project managed solution with various touch points at key milestones in the development

This allowed the client to focus on their business objectives with peace of mind that their site was delivered on time and within budget.

Drop shipping solutions were introduced to allow suppliers to directly send out products without the need for Barbary Brothers keeping physical stock.

Automated emails were created to allow the client to recapture abandoned basket and checkout traffic and ensure that these users came back to the store to complete their purchase.

Relevant and targeted search and shopping campaigns were created on Google to ensure that the right people were shown the right products at the right time with the intent to build brand awareness and conversions.

Created a thorough social strategy to ensure that relevant and relatable content was shared across Instagram and Facebook to generate brand awareness and sales.

Content optimisation by our SEO team identified the right target keywords, creating unique content for collection pages for them to have a greater chance at ranking high within the organic search results.

Working with Herd to create a new Shopify store from scratch was a breeze. They really listened to our requirements and their expertise shone through.

With their guidance we were able to formulate a thorough strategy from design and development of our Shopify store, to successful marketing implementation.

We're looking forward to growing our business further with the help of Herd.

Redbeard, Admiral

Project Highlights

The site design was created using the existing brand guidelines to help establish and develop the online presence.

All web development projects are overseen by a project manager and lead developer. Key milestones are outlined from the outset giving structure to the project delivery.

Drop shipping is a great dispatch method for start-up companies or for when stock storage space is limited. This integration can be seamlessly achieved on the Shopify platform.

Targeted paid search ads across Google were implemented to generate additional traffic and conversions.

Social channels were created from scratch with a strategy in place to not only grow followers but to increase engagement and generate brand awareness.

Abandoned basket automated campaigns were created to entice users back to the site to complete their purchase.