How we did it
Established a brand identity and creative direction which was then interpreted into a modern, mobile first bespoke Shopify store.
An SEO friendly site structure was created to ensure that both users and search engines could reach any page of the site within a minimal number of clicks.
The client was guided through a fully project managed solution with various touch points at key milestones in the development
process.
This allowed the client to focus on their business objectives with peace of mind that their site was delivered on time and within budget.
Drop shipping solutions were introduced to allow suppliers to directly send out products without the need for Barbary Brothers keeping physical stock.
Automated emails were created to allow the client to recapture abandoned basket and checkout traffic and ensure that these users came back to the store to complete their purchase.
Relevant and targeted search and shopping campaigns were created on Google to ensure that the right people were shown the right products at the right time with the intent to build brand awareness and conversions.
Created a thorough social strategy to ensure that relevant and relatable content was shared across Instagram and Facebook to generate brand awareness and sales.
Content optimisation by our SEO team identified the right target keywords, creating unique content for collection pages for them to have a greater chance at ranking high within the organic search results.
