In 2021 Newhay wanted to launch their own brand of premium feeding hay for small pets direct to sell D2C straight from their farm. Herd proposed an innovative plan including high performance Shopify build and multi-channel strategy including ongoing SEO, paid advertising, social media management, PR & content and email marketing.
Newhay wanted to develop and grow a new B2C channel evolving the business from their existing B2B wholesale / white label model of selling their premium feeding hay to retailers.
Our aim was to help Newhay launch their own brand of feeding hay targeting small pet owners nationwide, and provide the highest quality feeding hay to UK pets within 48 hours of cutting.
- Launch Newhay to sell D2C on a new domain and offer a hay subscription service.
- Build and grow brand awareness of their new own brand of Premium quality hay online.
- Increase business through the site long term.
- Develop a multi-channel performance marketing strategy and ongoing support.
Our digital audit and competitor analysis highlighted key areas for development:
We worked with Herd to redesign our website, set up Shopify and start our online marketing from scratch. Their attention to detail has been amazing, and their overall support in all aspects of this has always been honest and flexible to suit our needs