In 2020 Threadbare wanted to reduce its reliance on wholesale relationships with outlets such as Next, ASOS, and Debenhams.
This would require a new ecommerce store to sell direct to consumer, build the menswear brand online, and generate more sales. The project became more urgent as the global pandemic took hold, and the threat to big high-street retailers took its toll.
Herd pitched an innovative strategy with high performance website build, and developed a multi-channel marketing strategy, including ongoing SEO and paid search advertising.
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