Paid search

Reach the right people at the right time to help grow your business.

Our approach is straightforward,
providing you with a return on investment in-line with your
business goals.

Partners in paid search

Our herd have over a decade’s experience in paid search alone. We are Google Ads Partners, Microsoft Ads Partners and Microsoft Advertising Certified Professionals.

This means our team of experts have proven their competencies by sitting specialist exams and they are completely up to date with the latest industry related standards.

Online advertising is a cost-effective solution when looking to promote your brand, products or services online. Helping maximise your visibility across search engines, social media platforms and more.

What's the right paid advertising strategy for me?

We don’t expect you to instantly know what channels will work best for you. That's where we come in.

We will explain all the options available, talking you through what we think will generate the best return that aligns with your business model.

1.

Search campaigns

Text ads on search results allow you to connect with potential customers at various stages of their journey. We maximise opportunity by writing effective ads targeting keywords that match the users intent.

2.

Display campaigns

Image ads on websites and apps are often used for building brand awareness. Display ads are shown on millions of websites across the internet.

3.

Social media

Social media lets us use creative campaigns to build awareness, generate leads and drive sales that match your goals. Through the use of images, videos and feeds, we can get you in front of customers more often.

4.

Shopping campaigns

Ideal for advertising your inventory, allowing people to search for and compare products across retailers. Having an optimised product feed means goods are more likely to match a user’s search.

5.

Remarketing

Allows you to target those who have already interacted with your business. We can look for specific behaviours in your audience and use these signals to entice them back to your business to complete the sale.

6.

Video campaigns

Video ads appear on YouTube and other websites and can be used to generate brand awareness and consideration or to drive conversions and get people on your website.

We will work in collaboration with you to define key objectives to ensure we provide a positive return on investment.

Ashleigh Winter - Paid Search Manager

Paid advertising activities

Our primary focus is to ensure that your brand is seen by potential customers more often. Our channel specialists can help you achieve your paid media goals through the following tactics:

1.

Keyword research

Gain a better understanding of your sector and how people search for your products and services, opening more opportunities based around competitors and the stage at which the user is in the purchase funnel.

2.

Audiences & remarketing

Audiences and remarketing allow us to target specific users who have interacted with your business, based on their habits, interests or what they are have been actively researching.

3.

Geo-location targeting

Geo-location targeting allows us to target specific locations such as countries, counties, towns and cities including by radius to ensure we are reaching the right people.

4.

Devices

We run campaigns to target specific device types and we can adjust bids to ensure that ads are shown on devices where return is most profitable.

5.

Ad copy

We ensure that any ads written stand out from the rest of the search results by including keywords, USPs and calls to action that align with your brand.

6.

Hygiene & tracking

Not only do we manually monitor your ad account we also use specialist tools to ensure that you are getting the best results for your money.

7.

Bid management

We use a combination of bidding strategies to get you the maximum conversions for your budget. If we see opportunities for better return we will adjust bids to ensure these are achieved.

8.

Product feed optimisation

If your advertising requires a feed such as for shopping ads we ensure that all the correct information is provided and is optimised to ensure your products can be found.

9.

Performance & reporting

Data driven decisions and transparent reporting. You can see exactly where your money is being spent and what return it is generating.

Measuring success

Managing your account, our goal is to provide you with positive outcomes, keeping you informed with regular updates through reports and meetings.

Your paid search budget will depend on many factors including your goals, the geographic locations you are targeting, search volume and competitors. If you have a figure in mind then our experts will look at what avenues of paid search will generate the best return. If you have not thought about a budget, our research will give you an indication of what size budget would be needed to promote your goods and services.

Certain results from online advertising activities such as impressions and clicks can be seen in as little as a few hours, for most campaigns we would expect to start seeing conversions within the first couple of weeks. Always working as your partner, we will regularly monitor and optimise your online advertising campaigns to achieve your business goals.

Paid search

Our approach is straightforward,
providing you with a return on investment in-line with your
business goals.

Partners in paid search