Our approach to conversion rate optimisation
CRO is about getting higher returns from the marketing that drives traffic to your website. Even a small increase in conversion rate of one or two percent can have a positive impact on sales, revenue or leads.
Comprehensive analysis of website on-page analytics with an output of recommendations and next steps to inform CRO campaign planning.
Having a good knowledge of your customers is important to understand and design for user behaviour. We will develop customer personas, understand their user journeys and different scenarios.
Heat mapping & user testing
Qualitative analysis helps us understand the why behind consumer behaviour to acquire a solid understanding of the different journeys users may take on site. This can include heat mapping, mouse tracking and user testing.
Review the websites of your competitors to discover features, functionality and other tactics present on their sites that could be applied to yours.
Before we conduct a test, the proposed experiments or page variations on the site will need wireframing and building. These can be made as either clickable wireframes or high-fidelity mock-ups.
UX design can inform the site’s design, structure and its content so a user can find what they’re looking for quickly and easily.
Our in-house Shopify experts will plan, set-up, launch and analyse A/B tests, split URL tests and multivariate tests allowing the winning combination to be implemented on site.