Cedar Court Hotels is a hotel chain comprising of four hotels residing in Bradford, Harrogate, Huddersfield and Wakefield. All four hotels had websites that were not in line with each other causing confusion within the brand identity. A solution was required to unite the chain, as well as solve other problematic pain points that the client had brought to our attention.
The challenge presented by the client was to redevelop the Cedar Court Hotels website while empowering the team with a custom drag and drop interface that allows full control over each page while maintaining brand integrity. Not only that, but the Cedar Court Hotels team found the existing site difficult to update and maintain.
There were also booking systems that were operating independently from the website interactions. This resulted in vast amounts of time being spent on needless administration when the integrations could be automated seamlessly by the website itself. We needed to consolidate the pain points whilst delivering a top performing, accessible, yet user-friendly solution.
We worked with Herd on a complete website redesign and build as our existing site was no longer fit for purpose. Immediately, we felt at ease with the team at Herd's approach. The data they had gathered highlighted to us where we could be performing much better…and how we could do so. The build process was an enjoyable one and they delivered us a top-class product both on budget and time. The new website is performing at a much higher capacity and has more than hit the brief. As a result, we would not hesitate to recommend working with them.