PDH Sports
Shopify Plus migration for racket sports specialists serves an ace
- +9% Increase in sessions
- +29% Increase in revenue
- +6% Increase in AOV
- +25% Increase in sales
Project overview
PDH Sports are an independent, family run racket sports specialist. They stock all major racket sports brands and are also official product testers for Technifibre, HEAD, and Dunlop.
Although their current eCommerce website was performing strongly in the UK, the bespoke platform was difficult to maintain and required significant effort to manage.
Our objective was to migrate the website to Shopify Plus in an effort to reduce total cost of ownership and create an easy-to-manage webstore.
We also saw the opportunity to increase engagement by refreshing the look and feel of the website, and suggesting improvements to the user journey.
Visit website
The brief
PDH were looking to migrate their custom eCommerce website to Shopify, while optimising performance with new designs and product page features.
It was essential to maintain their already-established position in the market, while looking for opportunities to increase conversion rate and boost brand awareness.
Key objectives
- Develop an easy-to-manage Shopify eCommerce website
- Migrate existing data to Shopify
- Create a new design library to improve user experience and overall look and feel
- Provide flexibility with customisable brand pages
- Maintain market position while increasing engagement
Project highlights
Migrating the website from PDH’s outdated bespoke platform to Shopify, while developing a custom theme focused on driving sales and boosting conversions.
Introducing a modernised, visually appealing, responsive component library to help effectively convey PDH’s position as specialists in the market.
The component-based approach gives PDH complete flexibility going forward, allowing them to easily maintain and refresh their web pages regularly.
Allowing customers to buy products at volume by configuring clear rules around multibuy discounts.
Introducing easy to maintain discount codes, product add-ons, and fully configurable flash sales to create a better environment for discounts and offers.
