Herd have been an amazing help to our brand, They always make time to help us with issues we usually cause ourselves and new projects. We would highly recommend Herd for any digital work including SEO, Paid search, social campaigns, and lead generation. Our relationship only continues to grow stronger. Huge thanks from all the Team at AET Motorsport.
AET Motorsport saw that their organic traffic had remained static for some time. Whilst not declining, it was clear that there was room to accelerate growth through this channel.
Offering a premium product line in VUDU Performance, reselling parts from global providers, and combining this with the practical expertise on offer in the Normanton workshop, a cohesive SEO strategy was required to support each pillar of the business.
How we did it
Implementing indexable filters: to widen the net of potential keywords we could rank for, whilst utilising robots.txt rules to ensure that our crawl budget was not wasted on irrelevant pages.
Optimised content: for newly indexed pages to allow us to rank against far more specific keywords, closer to the conversion stage of the buying journey.
Utilising structured data: to ensure that clear ranking signals were sent to search engines and displayed in rich results where possible.
Optimising local listings: to increase local visibility, increasing workshop enquiries, and in-house modifications.