Our talented Herd are delighted to share and celebrate the news that we are finalists in the 2023 Prolific North Marketing awards for our recent outstanding Paid Media campaign with our partner Motorpoint - one of the UK's leading car supermarket giants.
The Prolific North Marketing awards celebrate excellence, creativity and innovation in the marketing industry across the North of the UK. These awards focus on recognising stand-out marketing campaigns of the year, as well as crowning best agencies and in-house teams. As a leading performance marketing agency in the area, we were keen to showcase one of our most recent outstanding Paid Media campaigns which is now enjoying record breaking results for our partner, with great potential for future growth.
Best large budget campaign & Best use of data & insights
Dozens of brands and agencies competed across 23 categories this year. We are over the moon to hear that we have been shortlisted in not one, but two categories:
🖥️ Best Large Budget Campaign of the year - Herd & Motorpoint solving the brand incrementality conundrum to drive record-breaking paid search results
🛍️ Best Use of data and insights - Herd & Motorpoint solving the brand incrementality conundrum to drive record-breaking paid search results
View the full Prolific North Marketing awards shortlist
“One of the key reasons I came to Herd was to use their tech stack and some of their tools which allowed us to save money on paid search.
I'd highly recommend Herd and we'll absolutely be using Herd on an ongoing basis - I see Herd as a key part of our Marketing team in the future.”
Alex Howland, Digital Marketing Director, Motorpoint
“Herd immediately got a feel for the accounts, identified a number of issues, and helped put together a plan, and we've seen some really big improvements in the accounts. They've been absolutely brilliant - they're like one of the team, we can contact them whenever we want to, and it feels like they've really understood who we are.”
Selina, Head of Paid Media, Motorpoint
Why we entered
Amidst the cost-of-living crisis, Motorpoint faced spiralling ad costs due to intense competition for high quality leads, as households restricted large purchase spending. We provided a completely innovative solution, conducting a comprehensive audit and devising a tailored paid search strategy that integrated our custom-built technology to drive incrementality.
In just 6 months, we achieved unparalleled results, surpassing targets by significantly reducing ad spend and wasted budget. Our campaign generated more quality leads and improved ad relevancy scores. Motorpoint couldn’t be happier with the outcome, as we drive higher quality leads at volume pushing sales to new record levels.
Our Paid Media performance strategists have positioned Motorpoint at the forefront of the automotive car retail sector, safeguarding their future nationally.
Read more about this project in our Motorpoint Paid Search case study
We are super proud of the outstanding and innovative work our talented team of marketing experts are producing to create innovative and impactful solutions to challenges faced by the businesses we work with, driving unrivalled results for our partners across the globe.
This is why we're known in our area, and beyond for driving business growth and have our eyes firmly fixed on the prize of becoming the best performance marketing & development agency.
Get in touch to help drive your business growth to the next level.
We now look forward to the award ceremony in October and would like to wish all other finalists the best of luck!