Migration to Shopify with world-first complex custom integrations for UK's leading garden machinery and groundscare equipment provider

<p>Migration to Shopify with world-first complex custom integrations for UK's leading garden machinery and groundscare equipment provider</p>
Prolific North Champions Finalist 2022

Project Overview

F G Adamson & Son approached us for our best-in-class integration skills. We were required to build a new Shopify theme with great performance, integrate directly with their Machinery Dealership
Software & Part Engine, whilst providing a great UX/UI experience for B2B, Commercial and Retail consumers.

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Resultados

A selection of key statistics from this project

  • 4.9k Clasificación orgánica de palabras clave
  • +52% Aumento de la velocidad de la página
  • World 1st Integración de Ibcos Gold
  • 40+ P1-3 palabras clave primarias
  • 1 million Organic impressions within 60 days of launch

Tim, Gareth y el equipo han sido excepcionales en todo momento, y los resultados ya han demostrado el beneficio de cambiar a Shopify Plus. En sólo 4 semanas desde el lanzamiento hemos visto un tremendo aumento en los ingresos.

Gareth Allen

El resumen

F G Adamson & Son required a complex build to create a performant eCommerce experience that delivered the following Objectives:

Merge existing buyamower.co.uk and fgadamsonandson.co.uk into one platform

Easy lead generation using a brochure experience for commercial customers

Ecommerce for trade and retail customers

Integration with ARInet: ARInet is a part and exploded diagram engine that allows our customers to order from our vast part libraryIntegration with Ibcos. Ibcos Gold is an enterprise Machine Dealer Management system. Inventory levels, and pricing need to be updated on Shopify, orders to be sent from Shopify and custom pricing displayed real time for trade customers

Data migration: Migration of all data from our existing custom platform to Shopify. Customer, products, category pages and informational pages need to be migrated to the new platform

SEO migration: The equity of our existing websites needs to be carried over to the new platform, we require a full managed SEO migration project

Bespoke theme: that provides best-in-class performance, customisability across all pages and a seamless journey for our retail, trade and commercial customers

F G Adamson & Son tenía una serie de requisitos complejos:

F G Adamson & son had a complex set of development requirements that we implemented to deliver their world-class site including:

  • Integration of Machine Dealership Software: A custom integration to update inventory levels, pricing and to provide Trade customers with trade pricing using Ibcos Gold the UK’s leading Machine Dealership Software for Agriculture, Groundcare, Horticulture and Construction industries. We’re proud to partner with Ibcos’ to bring Shopify to Ibcos Gold customers. This will open the door for Ibcos customers to leverage Shopify’s omni-channel platform, allowing dealerships to sell on Facebook, Instagram, eBay, Amazon and many other platforms. Shopify is the worlds #1 platform for selling across all channels and territories. Get in touch to find out how we can help you sell more

  • Bespoke Shopify Theme: Creation of a high-performance Shopify Online Store 2.0 theme based upon our own “Skeleton Performance Framework”, providing the building blocks to deliver a high performance award winning Shopify website. The new theme is fully flexible allowing custom pages to be created on demand in-house without the need for further development work

  • SEO Migration & Strategy: Implementation of a careful strategy to merge pre-existing sites buyamower.co.uk and fgadamsonandson.co.uk into one single entity to cater for Retail, Commercial and B2B customers

  • Integration of Part Engine: Creation of services to allow ARInet to work seamlessly with Shopify. Custom functionality was built to allow Shopify to create new products on the fly, and to provide real time pricing

Puntos destacados del proyecto

1

Integración con Ibcos

Integración de Ibcos Gold a Shopify, proporcionando precios en tiempo real, niveles de stock y sincronización de pedidos.

2

Filtrado personalizado de Shopify

Filtrado personalizado de Shopify en las páginas de listado de productos. Shopify no ofrece filtrado de PLP's out-of-the-box. La aplicación de etiquetado inteligente de Herd ha permitido páginas amigables con el SEO basadas en los atributos del producto que no era posible anteriormente.

3

Contenido de la colección inteligente para Shopify

Obtenga una ventaja competitiva para las búsquedas de cola larga frente a sus competidores. Hacemos coincidir la etiqueta seleccionada en una página de listado de productos con los datos del metacampo. Utilizando el contenido de colección inteligente de Herd, anulamos los datos de colección clave mencionados anteriormente, así como las imágenes, los puntos de contenido y los títulos de las páginas. Esto se puede utilizar para tantas etiquetas como queramos para establecer dinámicamente el contenido de colección filtrado.

4

Centro de contenidos de noticias

La agregación de blogs en un único centro de contenidos permite a F G Adamson & Son mostrar sus conocimientos y asesorar a los consumidores.

5

Pagar una factura

Permitir a los clientes pagar una factura directamente a través de Shopify. Los clientes pueden pagar una factura de servicio a través de Shopify.

6

Migración a medida

Se creó una migración personalizada de todos los datos existentes. Esto ha ahorrado al equipo de F G Adamson & Son varias semanas de tiempo para crear productos y páginas informativas.